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How to add your Eventbrite event to Facebook and boost registrations & ticket sales

Add to Facebook is a feature within your Eventbrite account that simplifies your event marketing and sales. Add to Facebook creates a Facebook event for you in minutes based on your Eventbrite details, and your attendees can easily buy tickets through Facebook’s checkout.

1. Market your event in seconds and increase sales & registrations with Add to Facebook.

• See up to 2x more registrations and 20% more ticket sales with this one integration. • It takes seconds to set up: fast and easy event marketing for your busy day. • If your event details or tickets change, simply click the “update” button. Your Facebook event will reflect the changes — no need to delete it or make a new event in most cases. • There are no extra costs to your attendees: your free or paid tickets are the same price on Facebook as they are on Eventbrite.

2. Understand which events are eligible for Add to Facebook.

Before getting started, use this checklist to know if your event is eligible for the Add to Facebook integration: ☑️Must be live. You can’t add draft, cancelled, or deleted events to Facebook. ☑️Needs a physical location. Online events aren’t eligible. Make sure you fill out the address completely, including the zip code. ☑️Must use Eventbrite Payment Processing. ☑️Needs at least 1 ticket type that’s live and visible. Off-sale or sold out tickets can’t be added to Facebook. ☑️Must have free and/or paid ticket types. ☑️For free tickets, your event can be held anywhere in the world. For paid tickets, event must be held in either: Australia, Austria, Belgium, Canada, France, Germany, Ireland, Italy, Netherlands, New Zealand, Spain, United Kingdom, or United States of America. — For more information on currency requirements in these countries, eblink{see our more detailed troubleshooting article=>https://www.eventbrite.com.au/support/articleredirect?anum=28389}. ☑️No donation tickets or group registrations. ☑️No access codes. Tickets with coded discounts are eligible, but the access code can only be used on Eventbrite. If your event does not meet these criteria, eblink{check out your alternative options=>https://www.eventbrite.com.au/support/articles/en_US/How_To/how-to-publish-your-eventbrite-event-to-facebook-and-sell-tickets?lg=en_AU#9} below.

TIP: You can only add your Eventbrite tickets to a Facebook event that you created on a eblink{Facebook Page=>https://www.facebook.com/help/282489752085908} — not to a eblink{Facebook Group=>https://www.facebook.com/help/155275634539412} or your personal user profile.You also need to make sure your Facebook Page is eblink{published=>https://www.facebook.com/business/help/community/question/?id=10154140207137495} and eblink{public=>https://www.facebook.com/help/150193685051184} — eblink{learn more=>https://www.eventbrite.com.au/support/articles/en_US/Troubleshooting/how-to-sell-tickets-on-facebook#10}.

NOTE: Not all custom questions available for Eventbrite events are compatible with selling tickets to your event on Facebook. eblink{Learn more=>https://www.eventbrite.com.au/support/articleredirect?anum=41426}.

3. Go to your Manage page.

After eblink{logging in=>https://www.eventbrite.com.au/login} and eblink{creating an Eventbrite event=>https://www.eventbrite.com.au/support/articleredirect?anum=5035}, find your event on the Manage Events page. Then click Manage.

4. Go to “Add to Facebook” and connect your Facebook account.

Click “Add to Facebook” in the Options Menu (under Invite & Promote). Then connect to your Facebook account using your Facebook login email and password. This allows you to link your Eventbrite account with your Facebook account and the pages you manage. If you've never accessed Facebook from within your Eventbrite account, you'll need to grant permission to publish and update your event details on Facebook. Important Notes: • The “Add to Facebook” option won’t appear for events that aren’t live or events whose eblink{Listing Privacy is set to “Private page.”=>https://www.eventbrite.com.au/support/articleredirect?anum=5274} • When you connect, you’ll see your personal profile picture — don’t worry! By logging into your personal profile, you’re letting Facebook know what pages you manage. In the next step, you’ll be able to select the pages and events for which you would like to sell tickets. Your personal information or profile won’t be linked anywhere on your Facebook event, and Facebook won’t post anything to your profile without your consent. • Clicking “Connect to Facebook” on your Eventbrite dashboard won’t add your event to Facebook. All it does is give you the permission to sell tickets/allow people to register on your Facebook events moving forward.

5. Create a new Facebook event or link Eventbrite tickets to your existing Facebook event.

If your Facebook Page has existing events, you’ll be asked to choose whether to "Add a new Facebook event" or "Add tickets to an existing Facebook event". Otherwise, you’ll be automatically directed to the Add to Facebook page. • “Add a new Facebook event” to create a new Facebook event. eblink{Continue with Step 6=>https://www.eventbrite.com.au/support/articles/en_US/How_To/how-to-publish-your-eventbrite-event-to-facebook-and-sell-tickets?lg=en_AU#6}. • “Add tickets to an existing Facebook event” to start selling your Eventbrite ticket on a Facebook event you’ve already created. eblink{Skip to Step 7=>https://www.eventbrite.com.au/support/articles/en_US/How_To/how-to-publish-your-eventbrite-event-to-facebook-and-sell-tickets?lg=en_AU#7}.

6. Review your basic event details and select the tickets you want to add to Facebook. Then click “Add to Facebook”.

Event details screen with information that'll be used to create your Facebook event.
Event details screen with information that'll be used to create your Facebook event.

Take a look at your event name, date/time, location, category, description, and Facebook Event Category. Modify any of the fields to your liking. These details will appear on your Facebook event. In almost all cases, you can update this information after adding your event to your Facebook page. When you’ve reviewed all your ticket and event details, scroll to the bottom of the page and click “Add to Facebook” to create your Facebook event. Important Notes: • Under “Ticketing and registration,” select the tickets you want to add to your Facebook event. Your attendees will be able to purchase tickets or register for your event without ever leaving Facebook. • If you’re having trouble adding tickets, eblink{review the eligibility criteria=>https://www.eventbrite.com.au/support/articles/en_US/How_To/how-to-publish-your-eventbrite-event-to-facebook-and-sell-tickets?lg=en_AU#2}.

TIP: Clicking “Add to Facebook” will only add your Eventbrite event to Facebook. It won’t allow Eventbrite to make any other posts to Facebook on behalf of your profile or Page.

PRO TIP: You must select an “Event Category” and image to add to Facebook, even if you skipped these steps on your Eventbrite listing. eblink{Learn how to choose a great event image=>https://www.eventbrite.com.au/support/articleredirect?anum=8898}.

NOTE: To take advantage of Add to Facebook, you must agree to the eblink{Privacy Policy=>https://www.eventbrite.com.au/support/articleredirect?anum=8478}. In compliance with global marketing regulations, Facebook does not allow you to send promotional emails to attendees that get tickets to your event via Facebook. That said, you can send these attendees emails related to event logistics, like cancellations or refunds. If you want to send marketing emails to your attendees, you'll need to filter out people who bought on Facebook from your attendee list. eblink{Customise your Attendee Summary report=>https://www.eventbrite.com.au/support/articleredirect?anum=3505} by selecting "Affiliate" (codes) and look for attendees who purchased tickets with the eblink{affiliate code=>https://www.eventbrite.com.au/support/articleredirect?anum=4370} “efbeventtix”. Remove these attendees from your email list.

7. Link your Eventbrite ticket types to an existing Facebook event.

If you’ve already created a Facebook event, you can link Eventbrite tickets to your Facebook event. When you’ve reviewed all your ticket and event details, scroll to the bottom of the page and click “Link to Facebook” to start selling tickets on your Facebook event. Important Notes: • Under “Ticketing and registration,” select the tickets you want to add to your Facebook event. Your attendees will be able to purchase tickets or register for your event without ever leaving Facebook. • If you’re having trouble adding tickets, eblink{review the eligibility criteria=>https://www.eventbrite.com.au/support/articles/en_US/How_To/how-to-publish-your-eventbrite-event-to-facebook-and-sell-tickets?lg=en_AU#2}.

NOTE: To take advantage of Add to Facebook, you must agree to the eblink{Privacy Policy=>https://www.eventbrite.com.au/support/articleredirect?anum=8478}. In compliance with global marketing regulations, Facebook does not allow you to send promotional emails to attendees that get tickets to your event via Facebook. That said, you can send these attendees emails related to event logistics, like cancellations or refunds. If you want to send marketing emails to your attendees, you'll need to filter out people who bought on Facebook from your attendee list. eblink{Customise your Attendee Summary report=>https://www.eventbrite.com.au/support/articleredirect?anum=3505} by selecting "Affiliate" (codes) and look for attendees who purchased tickets with the eblink{affiliate code=>https://www.eventbrite.com.au/support/articleredirect?anum=4370} “efbeventtix”. Remove these attendees from your email list.

8. See your tickets on Facebook!

Congratulations! Click the “Facebook Event Link” to view your tickets on Facebook. Now, attendees can click “Get Tickets” on Facebook to launch Facebook’s checkout experience and register. This checkout experience is designed to increase conversions because orders start and complete directly on Facebook. That means more registrations and people at your event!

TIP: Learn more about eblink{managing your event on Facebook=>https://www.eventbrite.com.au/support/articleredirect?anum=41517} and tip sheet on eblink{using social media to drive registrations=>https://www.eventbrite.com.au/blog/academy/social-media-for-events-marketing-buffer-9-step-guide/}.

NOTE: Because Facebook and Eventbrite are continuously testing ways to help you sell more tickets (or get more free registrations), the “Get Tickets” button on your Facebook event may sometimes include different wording (for example, “Buy Tickets”).

9. Alternative Options.

If your tickets do not qualify for Add to Facebook, you can still: • Publicise your event on Facebook and include a link to your Eventbrite event listing. Just share the eblink{event URL=>https://www.eventbrite.com.au/support/articles/en_US/How_To/how-to-customise-your-event-url-web-address?lg=en_AU#2} found on your Event Dashboard in Eventbrite. • Add the eblink{event URL=>https://www.eventbrite.com.au/support/articles/en_US/How_To/how-to-customise-your-event-url-web-address?lg=en_AU#2} for your Eventbrite event listing to your Facebook event. eblink{Learn how to edit an event for your Facebook page=>https://www.facebook.com/help/116346471784004}.

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