Eventbrite

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Organizing an event

Set up promotional tracking links

Eventbrite's tracking links let you see how your advertising campaigns are performing. When you use tracking links, you can see how many people visit that link and buy tickets through it. To get started, go to your Event Dashboard and select "Tracking links" (under "Marketing").

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In this article

  • 1. Go to Manage my events.
  • 2. Go to your Event Dashboard.
  • 3. Go to "Tracking links" (under "Marketing").
  • 4. Create a tracking link.
  • 5. Copy and share your tracking link.
  • 6. Review your tracking links.
  • 7. Update your tracking links.

1. Go to Manage my events.

Log in to your Eventbrite account and select Manage my events from your account menu.

2. Go to your Event Dashboard.

Click your event to go to your Event Dashboard.

3. Go to "Tracking links" (under "Marketing").

If you don't see this option, make sure the account owner has given you permission to edit tracking links in their organization settings.

4. Create a tracking link.

Enter the name of your tracking link. As you type, you'll see the unique URL for your tracking link. When you’re done, click Create.

If you've created a custom URL for your event, you'll see two URLs appear when you create a tracking link. Both URLs will lead visitors to your event page.

TIP: If you copy your event, the new event will have the same tracking link settings as the original event.

5. Copy and share your tracking link.

Click your tracking link name to see its URL again. You can also copy the link from Quick actions.

Once copied, send your tracking link to your marketing partners or use it in your own campaigns. You must share the link exactly as it appears. Changes to spelling or capitalization will cause the link to not accurately track activity.

6. Review your tracking links.

After you create at least one tracking link, you'll see the views and sales from each link.

Sales are reported immediately for each affiliate link, but views may take a few hours to update. This is why some affiliate links may show sales but no views.

7. Update your tracking links.

Select Quick actions next to a link to:

  • View a report of sales from that tracking link by clicking Attendee report.

  • Delete the tracking link by clicking Delete. This option is only available for links without any activity.

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