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Zena O'Connor, PhD (Design Research Associates)

A designer by training, Zena is one of a handful of people whose PhD investigated the interface between colour and human response. An evidence-based consultant, Zena established Design Research Associates in 2006 and has completed numerous projects including colour strategies to improve environmental visual literacy in healthcare, aged care and dementia care; facade colour design; AI and data visualisation; branding and logo design; and urban supergraphics. Zena has taught colour theory and application at the University of Sydney (Faculty of Architecture), University of NSW (Faculty of Art + Design), CPD workshops and seminars.

An individual member of the AIC (International Colour Association), ISCC (Inter-Society Color Council); EDRA (Environmental Design Research Association), and DIA (Design Institute of Australia), Zena has published widely in peer-reviewed academic and trade journals, and is a frequent presenter at local and international conferences.

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