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Sandy McDonald & Roger McDonald


Sandy McDonald is an author, TEDx speaker, Tell your story, save a lifefacilitator, and communication coach. She works with individuals, business owners, executives, professionals, and academics to bring clarity and introduce story into their complex communication world, on and offline. 

She is the director of and founder of the charity, CreateCare Global.

After 22 years running a successful marketing communication company, she used purposeful storytelling to start a global community that comforts and raises awareness of millions of African orphans.

She believes that stories told from clarity of purpose, principles, and intention, spark a passion to change the world.  Her book, Get It Right Online, details how.

Roger McDonald’s career began as journalist and editor. Since then, he has run marketing communication businesses for nearly 30 years. 

He specialises in online and offline content origination and has written and edited many books, e-books, and articles across a wide spectrum of subjects.

He brings to this training his considerable skill as a writer, editor, and poet. 

He also uses his knowledge of rythmn and cadence to enhance participants’ understanding of how to make their pitches more compelling.

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