Prime Practice

Training and business solutions for the dental community. 

However, over time, dentistry began to evolve – not just as a profession but as a business entirely. New challenges continue to surface including reduced patient acquisition and case acceptance rates, steep patient retention dips, emerging digital dental marketing trends, stricter infection prevention and sterilisation protocols, the scarcity of practice management support, and even recruiting the right team members, and keeping them. Additionally, the market has changed with greater competition, increase in dental schools and the emergence of corporates, preferred providers and even large group practices (mini-corporates). 

In response to that, we too have evolved and expanded our suite of services to respond to these new challenges. 

Today, Prime Practice has grown to become a global dental consultancy that provides training and business solutions to clients across Australia, New Zealand, Asia, North America, and Europe. 

We have expanded our team to include HR and Recruitment specialists, Infection Prevention & Sterilisation gurus, Dental Marketing experts, Online Learning developers, and even partnered with an award-winning digital marketing agency to better serve dental practices of all sizes and in all locations.

With a combined pool of experience spanning over 100 years in the industry, we know what it takes to grow and sustain a successful business and we pride ourselves on our unique product content and innovative technologies.