PlumpJack Wine & Spirits

"PlumpJack Wines is about demystifying the wine buying experience and removing the intimidation factor, two elements that were in short supply in the wine world in 1992 when the store opened. Suddenly, consumers could learn about wines in a friendly, helpful atmosphere, where they could ask questions, where the selection was large and the prices fair, and where -- in homage to the store's Shakespearean namesake -- wine was once more associated with the spirit of fun and adventure. Slowly, we're seeing others in the business take our lead because they realize that that's what the consumer wants," says Newsom.