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Ian Berry

Ian Berry is the Creator of Value-driven Leadership aka Law of the Farm Leadership (Who Before Do). The key consequence of such leadership is better business results at less human and business cost. Learn more at


For more than two decades Ian has worked with reputable, purpose-driven business owners and leaders to increase the number of people being remarkable, and doing meaningful for them and highly valuable for others work, because this is the sure-fire way to more people feeling valued, living values and delivering value.


From 1974 - 1991 Ian enjoyed a very successful corporate finance career including leading a 100million business unit. He held Branch, Regional, and State manager roles in three Australian states receiving numerous awards for his leadership, development of people, and results. 


Since 1991 Ian has helped more than 1000 business owners/leaders, women and men, in over 40 countries to reach the pinnacle of leadership - fully appreciating and getting the best out of yourself and other people.


Ian has played active roles on the boards of eight diverse organisations and has been instrumental in their sustainable and profitable growth, with one of these organisations (Townsend Building Services) achieving 570% growth in just under 5 years.


Ian's clients include leaders from AVIS Western Victoria, AXA Asia Pacific, Ballarat Regional Industries, Bendigo Bank, Bombardier, EMI, Eureka Concrete, Haymes Paint, Jones Lang LaSalle, Plan Australia, Oxfam Shop, Queenslanders Credit Union, Singapore Chinese Chamber of Commerce and Industry, and Smurfit Kappa UK, to name just a few.

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