Wine Tourism Australia

Wine Tourism Australia is a private consultancy that works with wine companies and wine regions to maximise their tourism potential. Founded by Robin Shaw, Australia's foremost wine tourism expert, services include cellar door staff training in customer service excellence and sales, direct-to-consumer marketing strategy, experience development, content development, cellar door design and planning, cellar door evaluations and mystery shopping, performance management programs and coaching. Robin runs annual wine tourism study tours to international destinations that epitomise best practice and is regularly invited to speak at international conferences on wine tourism and destination development topics. She is a board member of Wine Industry Suppliers Australia, Adelaide Hills Tourism and Churchill Fellows Association of South Australia.  Visit www.winetourismaustralia.com.au for more information.