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Direction First - InSites Consulting

Direction First - InSites Consulting is an Australia-based forward-thinking market research agency focused on collaborating with clients & consumers to take brands forward. In November 2017, Direction First officially joined forces with global consumer insight agency InSites Consulting. Being a Great Place to Work® and a GRIT top 10 most innovative market research agency, InSites Consulting is globally recognised as a pioneer in empowering people through new (digital) technology to drive better and faster decision making. The Direction First – InSites Consulting partnership allows us to leverage InSites Consulting’s global experience and innovation focus, providing greater depth to local teams and enabling a stronger focus on driving client outcomes. With a team of 250+ people across 8 offices (Belgium, the Netherlands, the UK, the US, Romania, Germany, Australia and South Africa), InSites Consulting serves the consumer insight needs of more than a third of the world’s Best Global (and local) Brands such as CommBank, Nestlé, Pfizer, BBC World, eBay, Heineken, IKEA, L’Oréal, Mastercard, Philips, Volkswagen, Uber and Unilever. Through our Global Community Moderator Network, we’re able to service clients on a global scale in more than 50 countries.

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