CUPRA Australia

CUPRA is part of the Volkswagen Group and is best-known as the high-performance arm of storied Spanish automobile manufacturer, SEAT. Since its founding as a standalone brand in 2018, CUPRA has become known around the world for performance, design and electrification.

When it launched locally in 2022, Australia was one of the first countries in the world where CUPRA operated exclusively as a performance brand.

CUPRA has brought electrification to Australia in the form of exciting plug-in hybrid (PHEV) and battery-electric (BEV) vehicles, with the range set to expand dramatically in the years to come.

Take the challenge and embrace different. CUPRA is for people with nothing to prove, but everything to gain.