Carolyn Butler-Madden - Chief Purpose Activist at The Cause Effect

Carolyn Butler-Madden is an author, speaker and Chief Purpose Activist at The Cause Effect, a specialist marketing consultancy that enables businesses to do well by doing good.

She believes in the power of business to shape a better world and the role of brand to drive this, delivering profit through purpose.


By embedding social impact into their business authentically, Carolyn helps her clients capture the hearts and minds of their people and customers, energising their business and driving growth.


Her mission is to put Social Purpose on the business agenda.


Her Amazon best-selling book, Path To Purpose is Australia’s first book on this subject. She’s also a contributing author to the international best-selling Better Business, Better Life, Better World. The Movement book.


Carolyn brings 30 years’ international agency experience creating successful and internationally awarded marketing campaigns for some of the world’s best brands. For 18 years she owned and ran two agencies in Sydney, until swapping the agency world for consulting to pursue her passion for social purpose.


Today, she helps business leaders to understand and create strategies that drive profitable outcomes alongside social impact.


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