BNI's (Business Network International) Mission is to help members increase their business through a structured, positive, and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals.
The philosophy of BNI is built upon the idea of "Givers Gain". BNI offers members the opportunity to share ideas, contacts, networks and most importantly, business referrals. Being a member of BNI is like having sales people working for you every day who market your product or service. If referrals are an important part of your business, then BNI is the organisation for you.