Alison Balch

After working towards a Bachelor of Business in Marketing and PR, and undertaking an MBA in Integrated Marketing Communications, Ali spent over 12 years in marketing for businesses across a vast range of industries in Australia, New Zealand, London, Calgary and New York.

Her expertise is focused heavily on business development and strategic marketing, and she has an ‘unhealthy yet beneficial’ love for the world of online marketing.

A fascination with consumer behaviour sees her undertaking further training in Consumer Neuroscience and Neuromarketing to understand how behavioural psychology can positively influence marketing decisions for businesses large and small.

Ali started her agency, AmpersandMC, to bring a more flexible, creative and collaborative approach to marketing for small businesses, and a passion for helping them realise their potential.