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About Alex Allwood

I am a consultant, author and speaker on customer experience - my passion is connecting customer and culture to empower customer-centric growth. A strategist at heart, my whole-of-company approach helps businesses focus their innovation efforts on improving customer experiences.

With over 20 years’ experience in customer-led growth, my expertise stretches across B2B & B2C and includes work in the finance, retail, health, communications and not-for-profit sectors.

Author of the book, Customer Experience is the Brand, my writing, professional speaking and consulting is designed to foster a culture of customer centricity, build team capability and help transform customer experiences.

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