Alberta Liquor Store Association

The Alberta Liquor Store Association () was formed in 1994 following privatization of Alberta's liquor industry.  The creation of ALSA was driven by two primary objectives, which were to provide its members with:

• a unified voice for its members in their dealings with government, the public, the media and others in the liquor industry; and
• a forum for the exchange of ideas, trends and leading practices that promoted customer service, industry well-being, and an industry code of ethics.

 has grown to represent over 570 independent retail liquor stores from every community across Alberta.  Our diverse membership includes small, medium and larger-sized businesses, some of which have multiple locations.

• Maintaining the Alberta Model of Liquor Retailing of separate and distinct businesses
• Ensure liquor mark-up remains lowest in country
• Halt efforts by non-regulated premises to sell liquor products (i.e.: Convenience Stores)
• Assist members with efficient resolution of issues with AGLC and Connect Logistics and partners