$450

Zero to Hero - Digital Marketing in simple steps - 4 sessions x 3 hours

Event Information

Share this event

Date and Time

Location

Location

Cove Civic Centre

1 Ragamuffin Drive

Hallett Cove, SA 5158

Australia

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

One afternoon a week for a month.

1pm - 4pm: Saturdays

Sat 1 June

Sat 8 June

Sat 15 June

Sat 22 June

Online marketing

  • Is your website performing and how do you know?
  • What digital marketing options are strategically best for your business?
  • What's the best way to promote your business online?
  • Where do you start and how do you continue?

If you're asking yourself the above questions - this course is for you.

Reviews from past small business participants

"Thoroughly enjoyed the entire course, everything was very useful and valuable to our business. Thanks for a great course Fiona."
Laura Winen, Work Life Safety Systems (WLSS)

"Fantastic and very practical."
Johan Czanik, Cost Accountant and Business Analyst.

4 sessions cover

  • Basic Google Analytics
  • Beginners Search Engine Optimisation (SEO)
  • Website platforms and hosting
  • Facebook advertising
  • Google ads
  • Email marketing
  • Finding and using images for online use
  • Online trade directories (eg. Hi-Pages)
  • Online marketplaces (eg. Amazon)
  • Prioritising your online marketing activities

This is a hands-on, intensive course and business owners will benefit from reserving time between classes to put into practice their classroom learning. The presenter will be available for phone and email support between classes to support participant's learning.

What the Course Doesn't Cover
Advanced and technical Search Engine Optimisation (SEO) techniques are not covered in this course. The course takes a broad look at social media with no in-depth "how-to" for any one channel (mostly because there are quite a few workshops offered for different social media channels in Adelaide). While the course does not cover much social media, we do walk through advertising on Facebook. Please feel free to contact the presenter if you'd like to understand more about what the course covers.

To ensure good learning outcomes and personalised attention this course has a maximum of 12 participants.

Tea, coffee and light refreshments provided.

Outcomes of seminar

  • Understand the most common online marketing options available to businesses today
  • Understand what options are most suitable for your own business services or products
  • Understand the key lingo used
  • Be able to identify who your target market is
  • Get more from your website
  • Be confident to discover more about your chosen options with further research
  • Feel confident to begin implementing key ideas
  • Draft a plan and calendar for marketing activities
  • Know what not to do, i.e. the stuff that is unlikely to get good return on investment or time
  • Discover a few golden nuggets you didn't even know about!

This course is suitable for

Small business owners and sole traders. It will assist businesses to do their own online marketing or understand the online marketing language and tools to better communicate with their website developer and advertising consultants.

About the Presenter
Fiona is the owner/manager of DIY Digital and is passionate about the ShopLocal movement. She specialises in online marketing for small businesses. Fiona regularly gives presentations on topics such as MailChimp, Google and online marketing.


About the Venue
Cove Civic Centre is a business hub and library located at Hallett Cove. It is conveniently located for residents and businesses in the southern suburbs of Adelaide. It is a short drive from Glenelg, Blackwood, Marion, Noarlunga or Woodcroft. Free parking. Coffee and Tea facilities. Modern rooms.


This event is brought to you by DIY Digital and supported by the City of Marion through their Open for Business program.

Share with friends

Date and Time

Location

Cove Civic Centre

1 Ragamuffin Drive

Hallett Cove, SA 5158

Australia

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved