Industry Participation and Collaboration

Five Australian Universities leading in digital immersive experiences [Deakin University, Charles Sturt University, Curtin University, Griffith University, and The Australian National University] are working on the development of the eXtended Reality CRC (XRCRC) Program Proposal to Government.

The XRCRC University Participants are actively seeking to engage Industry partners who are interested in learning more about the XRCRC and supporting the proposal. If successful, Industry partners will be engaged in leading and participating in the immersive projects.

You are invited to attend a virtual Industry Participant Workshop to be held on Friday 19 March 2021.

The Experience Challenge

The events of 2020 have driven a leap ahead and will continue to accelerate digital offerings and digital experience but there are gaps, catching up and keeping pace will be hard.

Digital technology driven transformation has been occurring for decades and grown in speed as technology has become more pervasive, available, interactive and relevant. Indeed, the events of 2020 have lit the fuse on digital transformation and driven a leap ahead across all sectors with more than half of all offerings now digital.

This digital leap ahead is estimated to have been 3 to 4 years for most developed regions and 10 years in others. However, this rapid move to technology driven responses has also highlighted limitations and significant gaps.

New digital offerings demand more from organisations, people, digital technology and digital infrastructure, to deliver safe, secure, and relevant content and data across a wide range of sectors, value chains, ecosystems and end users.

Keeping pace and benefiting during this digital disruption requires new thinking, new ideas, new methods, and new solutions -nowhere will this be more important than in building digital offerings that engage and extend experience for everyone - customers, consumers, clients, employees, and partners alike. Increasingly, this human interaction with the digital offering is immersive.

Digital Experience IS the eXtended Reality Experience.

In their 2019 report, “Seeing Is believing”, PwC estimated ‘VR and AR have the potential to add US $1.5 trillion to the global economy by 2030’ and the creation of more than 23 million jobs globally.

With the combined impact of digital acceleration and immersive engagement, how can organisations respond with skilled teams and develop new digital solutions to meet the experience challenge across people, content and technology.

Introducing the XRCRC

The Australian Government’s CRC Program is a proven mechanism for building capability and economic growth through industry led research, innovation and skills development.

The XRCRC is proposed to be established as an Industry and research collaboration and provide the launch pad for innovation for next generation digital engagement and delivery.

The XRCRC aims to enable our partners to transform in response to the new global environment and manage the impact and opportunity of accelerated digital experience and digital offerings.

With a focus on the integration of people, content, and technology, XRCRC research and development will be relevant where human and digital worlds combine.

Applications for XRCRC projects will be across a diverse field including Education and Training, Enterprise Experience and Engagement, Health, Disability, Aged Care, Cultural and Social Inclusion, Advanced Manufacturing, Agriculture and Food, Resources and Industrial Services, Media and Entertainment, Architecture and Construction, Leisure and Tourism, Emergency Services, Defence, Public Safety and Security sectors.

XRCRC will throw the switch on partner digital innovation with access to an expert industry and research collaboration network to help drive developments for the extended digital world.

XRCRC will accelerate experience and reshape industries by increasing accessibility and utility of services and content delivered by integrated platforms, systems and frameworks leveraging the best existing, emerging and future technologies.

Why Attend This Workshop?

This workshop will help attendees to understand more about the XRCRC vision, identify opportunities and assess options for participation.

As an Industry-led collaboration with Industry, the XRCRC will deliver real world solutions that are commercially fit for purpose that position the Industry and University partners to take a leading role in this fast-moving and emerging market.

Through the XRCRC the funding, resources and effort invested by Industry Participant into their initiatives is supported by funding provided by the Australian Government and the research capability of the University Participants.

The XRCRC will provides an exceptional framework for Industry Participants to develop their people, content, and technology. XRCRC will enable Industry partners to deliver on their digital experience objectives in the most economically and resource effective means possible.

Agenda

Times are Australian Eastern Daylight (AEDT) - Canberra, Melbourne, Sydney

1.00 PM Welcome, Introduction to XRCRC and the University Research Participants

1:05 PM Extending Digital Experience – The People, The Content and The Technology perspective.

1:15 PM Sector Themes – Sector opportunity and objective summaries presented by lead researchers across:

• Education and Training, Enterprise Experience and Engagement, Health, Disability, Aged Care, Cultural and Social Inclusion, Advanced Manufacturing, Agriculture and Food, Resources and Industrial Services, Media and Entertainment, Architecture and Construction, Leisure and Tourism, Emergency Services, Defence, Public Safety and Security sectors

1:45 PM Technology and Content Theme

2:00 PM Industry Participant Overview – Detailing what it will mean to be an Industry Participant and how you can participate in the XRCRC.

2:05 PM Next Steps – An outline of what happens next and the input the XRCRC will need from Industry Participants.

2:10 PM Participant Q&A Session - Getting Into the details and addressing questions from the workshop.

2:30 PM Close

Participant Survey and Q&A

During the workshop we will be conducting live polling and surveys to allow participants to nominate their areas of interest, provide feedback and ask questions.

Background Information

Prior to the workshop the XRCRC team will share reference information to help attendees prepare for and get more from the workshop.