$400

Writing for the web - Week-by-week

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$400

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Online event

Refund policy

Refund policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description
Learn design and writing techniques to engage your readers. Ideal for communicators, web writers, editors and content managers.

About this event

Take it steady - for this option you attend one session per week for 5 weeks. Each hour-long session is on the same day of the week.

Course content

We will work through techniques and real world examples for the following:

Week 1 (May 27): Users' online reading behaviour

  • Context and motivation for reading online
  • Common behaviours
  • Digital and literacy skills
  • People with disabilities

Publish useful content

  • Avoid ROT (redundant, outdated, trivial content)
  • Plan before you write
  • Maintain existing content

Week 2 (June 3): Make content findable

  • How people find and re-find content online
  • On-page SEO and beyond
  • Keywords
  • Titles
  • Meta descriptions
  • Folder and file names

Week 3 (June 10): Design scannable content

  • Organisation
  • Headings
  • Paragraphs
  • Lists
  • Links
  • Tables

Week 4 (June 17): Write readable content

  • Tone of voice and scale of register
  • Word choice
  • Abbreviations
  • Sentences
  • Active and passive voice
  • Hidden verbs
  • Personal pronouns
  • Noun strings
  • Concise writing

Week 5 (June 24): Create accessible content

  • Legal context in Australia
  • Overview of Web Content Accessibility Guidelines 2.1
  • Text alternatives (short, long, null)
  • Colour
  • Contrast (text, images)
  • Images of text

Participants receive:

  • course notes
  • course presentation slides
  • certificate of completion

Want to know more?

Send your questions to info@4syllables.com.au

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Date and time

Location

Online event

Refund policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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