Offered as 5 live online sessions held once per week. Each session runs for 60-70 minutes.

Course content

We will work through techniques and real world examples for the following:

Week 1 (Apr 21): Users' online reading behaviour

• Context and motivation for reading online
• Common behaviours
• Digital and literacy skills
• People with disabilities

Publish useful content

• Avoid ROT (redundant, outdated, trivial content)
• Plan before you write
• Maintain existing content

Week 2 (Apr 28): Make content findable

• How people find and re-find content online
• On-page SEO and beyond
• Keywords
• Titles
• Meta descriptions
• Folder and file names

Week 3 (May 5): Design scannable content

• Organisation
• Headings
• Paragraphs
• Lists
• Links
• Tables

Week 4 (May 12): Write readable content

• Tone of voice and scale of register
• Word choice
• Abbreviations
• Sentences
• Active and passive voice
• Hidden verbs
• Personal pronouns
• Noun strings
• Concise writing

Week 5 (May 19): Create accessible content

• Legal context in Australia
• Overview of Web Content Accessibility Guidelines 2.1
• Text alternatives (short, long, null)
• Colour
• Contrast (text, images)
• Images of text

Participants receive:

• printed course notes posted to you
• electronic copy of course presentation slides

Want to know more?

Send your questions to info@4syllables.com.au