Writing for the web - webinar

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Online Event

Refund Policy

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description
Learn design and writing techniques to engage your readers. Ideal for communicators, web writers, editors and content managers.

About this Event

Offered as 5 live online sessions held once per week. Each session runs for 60-70 minutes.

Course content

We will work through techniques and real world examples for the following:

Week 1 (Jan 27): Users' online reading behaviour

  • Context and motivation for reading online
  • Common behaviours
  • Digital and literacy skills
  • People with disabilities

Publish useful content

  • Avoid ROT (redundant, outdated, trivial content)
  • Plan before you write
  • Maintain existing content

Week 2 (Feb 3): Make content findable

  • How people find and re-find content online
  • On-page SEO and beyond
  • Keywords
  • Titles
  • Meta descriptions
  • Folder and file names

Week 3 (Feb 10): Design scannable content

  • Organisation
  • Headings
  • Paragraphs
  • Lists
  • Links
  • Tables

Week 4 (Feb 17): Write readable content

  • Tone of voice and scale of register
  • Word choice
  • Abbreviations
  • Sentences
  • Active and passive voice
  • Hidden verbs
  • Personal pronouns
  • Noun strings
  • Concise writing

Week 5 (Feb 24): Create accessible content

  • Legal context in Australia
  • Overview of Web Content Accessibility Guidelines 2.1
  • Text alternatives (short, long, null)
  • Colour
  • Contrast (text, images)
  • Images of text

Participants receive:

  • printed course notes posted to you
  • electronic copy of course presentation slides

Want to know more?

Send your questions to info@4syllables.com.au

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Date and Time

Location

Online Event

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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