Writing for the Web

Event Information

Share this event

Date and Time

Event description


Designed for people who write for their organisation’s website, intranet or blog. Ideal for web writers, editors and content managers. Also helpful for subject matter experts and content approvers.

Note: this course is designed for Australian participants. It uses Australian examples and refers to Australian policy. Contact us at info@4syllables.com.au if you're outside Australia and interested in taking this course.

Course content

The course will be presented in five webinars over five consecutive Tuesdays at 1pm AEST. Each webinar will run for around 60 minutes. The webinars will be recorded, so if you can't attend each session, you can watch the recording. And we're happy to go over any issues of interest with you on the phone.

13 August: Users online reading behaviour. Covers:

  • common online reading behaviours
  • power users versus less confident users
  • reading behaviour of people with disabilities.

Publishing useful content. Covers:

  • planning before you write
  • maintaining existing content.

20 August: Making content findable. Covers:

  • how people find and re-find content
  • content elements that affect search engine optimisation and findability
  • labelling and describing content to improve findability.

27 August: Designing scannable content. Covers:

  • organisation and structure
  • headings
  • paragraphs
  • lists
  • tables
  • links.

3 September: Writing readable content. Covers:

  • tone of voice and scale of register
  • word choice
  • abbreviations
  • sentence length
  • active voice
  • hidden verbs
  • personal pronouns
  • concise writing.

10 September: Creating accessible content. Covers:

  • legal framework related to disability discrimination in Australia
  • overview of Web Content Accessibility Guidelines 2.1
  • key guidelines for web writers.

Course fee and payment options

The course fee is $275 per person. This fee includes GST.

If you want to pay on invoice, you'll need to provide a purchase order and we'll process your registrations offline. Contact us on 03 5852 3853.

Printed notes, electronic resources

We'll send printed course notes to you by Express Post about a week before the first webinar (or as soon as you register if it's within 7 days of the start date).

INCLUDE AN APPROPRIATE POSTAL ADDRESS when you register, so we can post your notes.

You'll also be able to download the course presentation slides at the end of each webinar, and there is a range of supporting resources on our website.

Requirements - check before you register

We use Adobe Connect to present the webinars. Befiore you register, test if you'll be able to connect.

  1. Go to Adobe Connect Diagnostic Test from the computer you'll be using for the webinars. If this reports that you have the right technical set up, then
  2. Log into our test webinar page.

You won't need a microphone, but we recommend you use headphones.

You can also participate using the Adobe Connect app for tablet or smartphones but you won't be able to download course-related files.

Cancellations and refunds

If you want to cancel your registration:

  • More than 7 days before the first webinar, we'll refund your fee minus a $10 administration fee
  • 7 or fewer days before the first webinar, you can transfer your registration to another person (let us know so they receive course-related emails). We will not refund your fee at this point because we'll have posted the course materials to you.

If we cancel the webinar series, we'll fully refund your fee.

Date and Time

Save This Event

Event Saved