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Writing for the Web

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Designed for people who write for their organisation’s website, intranet or blog. Ideal for web writers, editors and content managers. Also helpful for subject matter experts and content approvers.

Note: this course is designed for Australian participants. It uses Australian examples and refers to Australian policy. Contact us at if you're outside Australia and interested in taking this course.

Course content

The course will be presented in one week, over five 60-minute webinars starting at 3pm each day as follows. (Note: the webinars will be recorded, so if you can't attend each session, you can watch the recording. And we're happy to go over any issues of interest with you on the phone.)

9 April: Users online reading behaviour; Publishing useful behaviour. Covers:

  • 5 common online reading behaviours
  • behaviours of teens, millenials and seniors
  • how disabilities can affect the way people read online
  • planning process
  • identifying your target audience
  • managing content.

10 April: Making content findable. Covers:

  • how people find and re-find content
  • content elements that affect findability
  • labelling and describing content to improve findability.

11 April: Designing scannable content. Covers:

  • organisation and structure
  • headings
  • paragraphs
  • lists
  • tables
  • links.

12 April: Writing readable content. Covers:

  • style: voice and register
  • word choice
  • sentence length
  • active/passive voice
  • hiding verbs (nominalisations)
  • noun strings
  • personal pronouns
  • concise writing.

13 April: Creating accessible content. Covers:

  • overview of Web Content Accessibility Guidelines 2.0
  • alt text for images (blank, short, long text alternatives)
  • use of colour
  • colour contrast
  • images of text
  • images that flash
  • consistent use of icons.

Course fee and payment options

The course fee is $275 per person. This fee includes GST.

If you want to pay on invoice, you'll need to provide a purchase order and we'll process your registrations offline. Contact us on 03 5852 3853.

Printed notes, electronic resources

We'll send printed course notes to you by Express Post about 7 days before the first webinar (or as soon as you register if it's within 7 days of the start date).

INCLUDE AN APPROPRIATE POSTAL ADDRESS when you register, so we can post your notes.

You'll also be able to download the course presentation slides at the end of each webinar, and there is a range of supporting resources on our website.


We use Adobe Connect to present the webinars. To test if you'll be able to connect:

  1. Go to Adobe Connect Diagnostic Test from the computer you'll be using for the webinars. If this reports that you have the right technical set up, then
  2. Log into our test webinar page.

You won't need a microphone, but we recommend you use headphones.

You can also participate using the Adobe Connect app for tablet or smartphones but you won't be able to download course-related files.

Cancellations and refunds

If you want to cancel your registration:

  • 7 or more days before the first webinar, we'll refund your fee minus a $10 administration fee
  • less than 7 days before the first webinar, you can transfer your registration to another person (let us know so they receive course-related emails). We will not refund your fee at this point because we'll have posted the course materials to you.

If we cancel the webinar series, we'll fully refund your fee.

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