Writing for the web

Event Information

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Online Event

Refund Policy

Refund Policy

No Refunds

Event description
Learn design and writing techniques to bring your online content to life. Produce content in plain language that's accessible to everyone.

About this Event

Designed for people who write for their organisation’s website, intranet or blog. Ideal for communicators, web writers, editors and content managers. Also helpful for subject matter experts and content approvers.

Course content and schedule

The course runs over 5 weekly online training sessions, as shown below. Each session starts at 1.00 pm (Melbourne time) and runs for 60-70 minutes.

Sessions are recorded, so if you can't attend you can watch the recording.

6 October

Users online reading behaviour

  • Context and motivation for reading online
  • Common behaviours
  • Digital and literacy skills
  • People with disabilities

Publish useful content 

  • Avoid ROT
  • Plan before you write
  • Maintain your content

13 October

Make content findable 

  • How people find and re-find content
  • Content elements that affect search engine optimisation and findability
  • Label and describe content to improve findability

20 October

Design scannable content 

  • Organisation
  • Headings
  • Paragraphs
  • Lists
  • Links
  • Tables

27 October

Write readable content

  • Tone of voice and scale of register
  • Word choice
  • Abbreviations
  • Sentences
  • Active voice
  • Hidden verbs
  • Personal pronouns
  • Noun strings
  • Concise writing

3 November

Create accessible content

  • Legal context in Australia
  • Overview of Web Content Accessibility Guidelines 2.1
  • Guidelines on images and colour

Course fee

$330 (including GST) per person.

If you want to pay on invoice, we need a purchase order from you.

Course materials posted to you

We post course notes by Express Post about a week before the first webinar. And we'll give you access to a PDF version of the course presentation slides.

Technical requirements - check BEFORE you register

We use Zoom for our online training. You'll need:

  • Sound (and headphones, preferably)
  • Microphone (you can use text chat if you prefer)
  • Webcam (optional)

See system requirements for Zoom.

Outside Australia?

This course is designed for Australian participants, using local examples, policies and guidelines. Contact us at info@4syllables.com.au if you're outside Australia and interested in taking the course.


You can transfer your registration to another person. We do not offer refunds unless we cancel the course.

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