Writing for the web

Event Information

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Refund Policy

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Event description


Designed for people who write for their organisation’s website, intranet or blog. Ideal for web writers, editors and content managers. Also helpful for subject matter experts and content approvers.

Course content and schedule

The course runs over 5 webinars on 5 consecutive days, shown below. Each session starts at 2pm AEST and runs for 50-60 minutes. Webinars are recorded, so if you can't attend each session you can watch the recording. And we're happy to go over any issues of interest with you on the phone.

15 June

Users online reading behaviour

  • Common behaviours
  • Digital and literacy skills
  • People with disabilities that affect their use of the web

Publish useful content

  • Avoid ROT
  • Plan before you write
  • Maintain your content

16 June

Make content findable

  • How people find and re-find content
  • Content elements that affect search engine optimisation and findability
  • Label and describe content to improve findability

17 June

Design scannable content

  • Structure
  • Headings
  • Paragraphs
  • Lists
  • Tables
  • Links

18 June

Write readable content

  • Tone of voice and scale of register
  • Word choice
  • Abbreviations
  • Sentences
  • Active voice
  • Hidden verbs
  • Personal pronouns
  • Noun strings
  • Concise writing

19 June

Create accessible content

  • Legal context in Australia
  • Overview of Web Content Accessibility Guidelines 2.1
  • Guidelines on images and colour

Course fee

$275 (including GST) per person.

If you want to pay on invoice, we need a purchase order from you.

Course materials

We send printed course notes by Express Post about a week before the first webinar.

After each session, you can download the presentation slides. Our website provides extra resources.

Technical requirements - check BEFORE you register

We use Adobe Connect to present the webinars. Before you register, check you can connect to our test webinar page. If not, run the Adobe Connect Diagnostic Test.

You won't need a microphone, but you may need headphones if you're in an open office.

You can use the Adobe Connect app for tablets or smartphones if you prefer.

Outside Australia?

This course is designed for Australian participants, using local examples, policies and guidelines. Contact us at info@4syllables.com.au if you're outside Australia and interested in taking the course.


We refund your fee if we cancel this course. If you want to cancel, you can transfer your registration to another person. We do not offer refunds.

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