$352

Writing for the web course – webinar over two half days

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$352

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Online event

Refund policy

Refund policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description
This webinar will give you tips and techniques to make your writing more effective – whether it's for websites, email or social media.

About this event

Learn how to write compelling online copy 

Taught by a former Sydney Morning Herald editor and journalist, this writing for the web course is fun and practical with plenty of exercises. 

Only six places are available to ensure every participant receives personalised attention. 

Digital handbooks and certificates will be given, in addition to a recording of the webinar.

The course will be taught over two half days on Zoom.

First day (26 October)

9.30am – 10.45am

  • How people read online (based on research from leading usability experts). 
  • Writing for mobile and desktop screens.
  • Writing with the audience in mind. 
  • The importance of using plain English to make your writing engaging and easy to read. 

10.45am – 11am

  • Tea break.

11am – 12.45pm

  • How to write short, sharp and snappy sentences (such as by making them active and positive).
  • How to improve copy by cutting it. 
  • Writing strong introductory paragraphs.

Second day (27 October) 

9.30am – 10.45am

  • Formatting tips to make copy easier to scan. 
  • Writing effective links and call to actions.
  • Structuring and frontloading articles so what’s most important is at the top. 
  • Search engine optimisation (SEO) tips. 

10.45am – 11am

  • Tea break.

11am – 12.45pm

  • How to write great headlines and subheads.
  • Writing for social media.
  • Email marketing and newsletter tips (such as how to write great subject lines and preheader text).
  • Web content accessibility (WCAG) tips.
  • Question time (people can also ask questions throughout the course as well).

Who can benefit from this writing for the web workshop?

The short answer: if your writing ends up online then this workshop will help you.

More specifically, the type of people who usually attend these courses are involved in:

  • communications
  • digital marketing 
  • public relations (PR)
  • journalism
  • blogging
  • running a small business 
  • writing proposals and sales material
  • producing copy for their organisation’s website, social media and email newsletters.

Testimonials

"This writing for the web workshop was wonderful. I really enjoyed how hands on this was and have been able to apply my learnings to my work instantaneously. Dan is also a great speaker who was able to provide constructive feedback and advice." – Sabrina Lo

"The webinars were really good. I feel like it was very practical and I learnt a lot from them." – Laura Sillars

"Best writing course I've attended. The practical elements were an awesome touch." – Kanella Theo

"Doing the exercises helped me take the knowledge and put it in action. I'm feeling much more prepared and confident to write content. Well worth my time and money. Thank you." – Camille Abbott

"Dan was great! Lots of fun and I learnt a lot.” – Tristan Tulloch

“Dan was very engaging and presented the information in a clear way. The content was extremely helpful and hands on. I have learnt a lot and I am excited to use the tools he has given us in my job.” – Louisa Howard

"Dan is engaging, charismatic, has a wealth of experience and knows his stuff. There were a lot of quality learnings I took from the course and it certainly changed my outlook on what makes good writing and knowing ways to effectively capture and keep people’s attention." – Nic Kerber

Have you got a question?

I'm happy to answer any questions you may have. My contact details are:

Mobile: 0433 387 505

Email: dan@mediasurvival.com

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Date and time

Location

Online event

Refund policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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Organiser Dan Kaufman – Media Survival

Organiser of Writing for the web course – webinar over two half days

I am a former Sydney Morning Herald editor and journalist who is passionate about teaching others how to improve their writing.

With over 20 years of editorial experience across magazines, newspapers, marketing and communications, I know how to make different kinds of copy effective across both print and online.

I've been teaching writing and editing for over 10 years – first at UTS and the University of Sydney, and then for a wide range of organisations in addition to running courses that are open to the public.

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