$308

Writing for the web course – webinar over two half days

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Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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Learn how to write compelling online copy

Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course is interactive and includes plenty of writing exercises.

The webinar will be taught over two half days on Zoom.

The course outline is:


First day (23 June)

9.30am – 10.45am

  • How people read online (based on research from leading usability experts).
  • Writing for mobile and desktop screens.
  • Writing with the audience in mind.
  • The importance of using plain English to make information engaging and easy to read.

10.45am – 11am

  • Tea break.

11am – 12.30pm

  • How to write short, sharp and snappy sentences (such as by making them active and positive).
  • How to improve copy by cutting it.
  • Writing strong introductory paragraphs.


Second day (24 June)

9.30am – 10.45am

  • Formatting tips to make copy easier to scan.
  • Writing effective links and call to actions.
  • Structuring and frontloading articles so what’s most important is at the top.
  • Search engine optimisation (SEO) tips.

10.45am – 11am

  • Tea break.

11am – 12.30pm

  • How to write great headlines and subheads.
  • Writing for social media.
  • Email marketing and newsletter tips (such as how to write great subject lines and preheader text).
  • Web content accessibility (WCAG) tips.
  • Question time (people can also ask questions throughout the course as well).


Only six places are available to ensure every participant receives personalised attention.

Digital handbooks and certificates will be given, in addition to a recording of the webinar.


Who can benefit from this writing for the web workshop?

The short answer: if your writing ends up online then this workshop will help you.

More specifically, the type of people who usually attend these courses are involved in:

  • communications
  • digital marketing
  • public relations (PR)
  • journalism
  • blogging
  • running a small business
  • writing proposals and sales material
  • producing copy for their organisation’s website.


Testimonials

"Best writing course I've attended. The practical elements were an awesome touch." – Kanella Theo

“Loved it!” – Sarah Crump

"Dan was great! Lots of fun and I learnt a lot.” – Tristan Tulloch

"Doing the exercises helped me take the knowledge and put it in action. I'm feeling much more prepared and confident to write content. Well worth my time and money. Thank you." – Camille Abbott

“Dan was very engaging and presented the information in a clear way. The content was extremely helpful and hands on. I have learnt a lot and I am excited to use the tools he has given us in my job.” – Louisa Howard

“Really excellent. I particularly appreciated the writing exercises and your expertise!” – Jess

“An entertaining, informative and thoroughly enjoyable writing for the web workshop.” – Peter M


Have you got a question?

I'm happy to answer any questions you may have. My contact details are:

Mobile: 0433 387 505

Email: dan@mediasurvival.com

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Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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