Writing for the web course – live half-day webinar

Make your online content as engaging as possible

In addition to covering key writing techniques, this writing for the web workshop explains usability (UX), accessibility and SEO concepts that will make your online content more effective and increase conversions.

Taught by a former Sydney Morning Herald editor with over 30 years of experience, this course is hands on, practical and filled with plenty of exercises.

Only eight places are available to ensure everyone receives personalised attention.

Digital handbooks and certificates will be given, in addition to a recording of the webinar.

What does this writing for the web course teach?

This lively, enjoyable and interactive webinar covers:

• how people read online (based on research from leading usability experts)
• usability (UX) tips to help you write for different mediums and increase conversions
• writing with the audience in mind
• how to write short, sharp and snappy sentences (such as by making them active and positive)
• formatting tips to make copy easier to scan
• writing effective links and call to actions
• structuring and frontloading articles so what’s most important is at the top
• search engine optimisation (SEO) tips
• how AI is affecting SEO – and how to optimise your content for AI search (AEO)
• how to write great headlines and subheads
• web content accessibility (WCAG) tips.

Who can benefit from this writing for the web workshop?

The short answer: if your writing ends up online, this workshop will help you.

Having said that, people who usually attend these courses often work in:

• communications
• digital marketing
• public relations (PR)
• content agencies
• journalism.

It's also suitable for those who work in small businesses.

Testimonials

"I absolutely loved your workshop. I found it extremely interactive and insightful and the small group size made me feel like I was in a one-on-one whilst also allowing for group discussion. I would highly recommend the workshop for anyone looking to learn or upskill content writing." – Elise Hawthorn

"This writing for the web workshop was wonderful. I really enjoyed how hands on this was and have been able to apply my learnings to my work instantaneously. Dan is also a great speaker who was able to provide constructive feedback and advice." – Sabrina Lo

"The webinars were really good. I feel like it was very practical and I learnt a lot from them." – Laura Sillars

"Best writing course I've attended. The practical elements were an awesome touch." – Kanella Theo

"I enjoyed the writing for the web webinar, it was very informative. I loved the hands-on exercises and how Dan presented different alternatives as copy solutions. Dan made what can be a dry topic fun and entertaining. I would recommend Dan’s webinar to anyone interested in not only enhancing their copywriting skills but also anyone looking at improving their online presence." – Liliana Peters

"Doing the exercises helped me take the knowledge and put it in action. I'm feeling much more prepared and confident to write content. Well worth my time and money. Thank you." – Camille Abbott

“Dan was very engaging and presented the information in a clear way. The content was extremely helpful and hands on. I have learnt a lot and I am excited to use the tools he has given us in my job.” – Louisa Howard

"This course is excellent for anyone (not just those in comms) who wants to improve their written communication. It solidified things I already knew but had fallen to the back of my mind and taught me some new skills too. Dan hosts an interesting and engaging workshop filled with exercises, examples, and the appropriate number of coffee breaks." – Sophia Fukunishi

"Dan is engaging, charismatic, has a wealth of experience and knows his stuff. There were a lot of quality learnings I took from the course and it certainly changed my outlook on what makes good writing and knowing ways to effectively capture and keep people’s attention." – Nic Kerber

Have you got a question?

I'm happy to answer any questions you may have. My contact details are:

Mobile: 0433 387 505

Email: dan@mediasurvival.com