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Women in Business Lead & Succeed Program Series | presented by Bond Univers...

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Bond University

Theatre 1, Level 4, Faculty of Health Sciences & Medicine

14 University Drive

Robina, QLD 4226

Australia

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Women in Business | Lead & Succeed Program Series | presented by Bond University

Internet and Social Media Marketing

Marketing is about anticipating and satisfying buyers’ needs and the role of the Internet is increasingly becoming the foundation of a business’s marketing strategy.

This Masterclass will acquaint attendees with the special behavioural considerations for buyers when the Internet plays a role in the business’s marketing effort. It will also evaluate how the special characteristics of the electronic environment alter traditional marketing tactics (products/services, pricing, promotion and distribution) and dictate a need to create new forms of product and service delivery.

Date | Thursday, 14 November 2019
Time | 8.00am to 10.30am
Location | Theatre 1, Level 4, Faculty of Health Sciences & Medicine [Building 5] on the Campus Map
Presenter | Dr Vishal Mehrotra, Senior Teaching Fellow, Bond Business School

Registration closes at midnight on Sunday, 10 November 2019

For event enquiries, please contact:

Robyn Kronenberg
General Manager Partner Schools | Office of Future Students | Bond University
e. rkronenb@bond.edu.au
m. 0413 582 841

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Bond University

Theatre 1, Level 4, Faculty of Health Sciences & Medicine

14 University Drive

Robina, QLD 4226

Australia

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