Winning The Media Game

Is your business, industry or organisation missing out on valuable marketing and promotional opportunities because of poor media performance?

This one-day interactive media-training workshop will give you more confidence in dealing with the media. You will be put under the media spotlight by an experienced professional and get feedback on your radio and TV presentation performance.

You can discover:

·         How to generate thousands of dollars in free publicity

·         Simple, effective and low cost strategies to gain media coverage

·         What makes news and how media decision makers work?

·         How to perform at your best for print, radio and television interviews

Includes course workbook, lunch and copies of radio and television interviews

Thomas Murrell MBA is an award winning broadcaster, international business speaker and media consultant. 

His company, 8M Media & Communications, provides solutions to media and communication issues for Top 500 companies, Government agencies and leading Universities. BRW Magazine described him as "committed to using creativity as a competitive edge".

He is the author of "China Media - The Ethics of Influence", featuring interviews with 10 of Asia's most influential media operators, journalists and public relations consultants.

Prior to establishing 8M, Tom had a distinguished 12-year career with the Australian Broadcasting Corporation. At age 28, he was the youngest ever ABC Senior Executive to be appointed to the position of Manager Regional Stations in Western Australia (1991 – 1997). He has also managed Perth’s news, information and entertainment station, 720 6WF. 

He is a former Executive Producer of Rural Programs in Western Australia and presenter of a national Mining and Resources program on Radio National. Other television and radio credits include Country Hour presenter  - Western Australia and Tasmania, Rural Reporter  - Sydney and Launceston and weather presenter for ABC TV News.

Tom has won several State and International broadcasting awards and in 1988 was the recipient of a Queen Elizabeth II Scholarship for Young Australians. In 1999, Mr. Murrell was awarded a prestigious Vincent Fairfax Fellowship. This leadership development program enables “people of exceptional promise to make a difference to the world in which they live” and is designed and administered by the St James Ethics Centre, Sydney.

Academic qualifications include an Honours Degree in Agricultural Science from Adelaide University, a Graduate Diploma in Agricultural Economics from the University of New England and a Master of Business Administration from the University of Western Australia.

Tom is a dynamic and highly sought after presenter and is a Certified Speaking Professional (CSP) with theNational Speakers Association of Australia.

A former Australian Junior Hammer Throw Champion and three times Australian Intervarsity Champion, Tom was awarded a Full Blue in Athletics from Adelaide University in 1984.  He was selected in the Australian Track and Field training squad for the 1982 Commonwealth Games.

An active interest in garden design is fulfilled as a former Chairman of Australia’s Open Garden Scheme in Western Australia, a not for profit organisation which aims to promote the knowledge and pleasure of gardening

"Tom recognised our strengths, weaknesses and communication needs in dealing with the media.  Handy tips for future needs in refreshing and relaxed atmosphere."

Barbara Dunnet

Shire of Nannup

"The live interviews are a great feature, the seminar was very informative.”

Rob Macgregor

Bakewell Foods

"Tom’s presentation style was relaxed and informed. The workshop covered the salient issues for the novice.”

Alan Warling

Hamersley Iron

“Punchy, Media Savvy… Very Professional… I learnt a lot in a very short time."

Danielle Van Kampen

Office of the Attorney General

"I liked the industry tested information and the frank, friendly delivery of even the ‘trying’ parts of the workshop.”

Mike Winchester

Ministry of Fair Trading

"Lots of practical tips and a journalist’s perspective and experience in the interviews.”

Jill Rundle

WANADA

"It was a friendly, relaxed atmosphere and a very informative presentation."

Dan MacKinnon

PGA