$852.50 – $968

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Location

Gravity Coworking Board Room

Level 13

50 Carrington Street

Sydney, NSW 2000

Australia

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

New business is the lifeblood of any public relations agency. In the current competitive market, agencies need to cover all bases when planning a new business push. I've distilled into one day my 20 years' experience in winning (and sometimes losing!) new business pitches.

The Win New Business workshop has been designed especially for senior account managers and above. Attendees will leave the the day with a comprehensive roadmap of how to kick start new business and deliver killer presentations. Places are strictly limited to allow personal feedback and attention.

In this course attendees will learn:

  • The context for new business - how disruption and technological transformation are changing the playing field
  • Analysing your new business scorecard
  • Market positioning and strategy for new business
  • How to forecast for new business
  • Building the new business pipeline and involving the whole team
  • What's our niche? And how can we expand clients we work for
  • Business development with existing clients
  • Targeted marketing to get on pitch lists
  • Warm calling
  • Winning business without pitching
  • Networking that works
  • Crafting an elevator pitch
  • Pitching to win
  • 90 day new business action plan

Participant feedback about Amanda's new business workshops has included :

“Really practical, actionable information. Also entertaining, engaging and useful! Thanks!"

"Very insightful and relevant to the changing market."

“Amanda was an excellent presenter – her knowledge and experience really added value to the presentation. The workshop helped me spend valuable time on my business.”

Workshop Facilitator: Amanda Little, FPRIA

Former Managing Director of Hill and Knowlton and Edelman, Amanda has more than 20 years experience in PR consulting. She has had first hand experience in winning, retaining and growing client business. Amanda has a BA (Communication) and MBA from UTS and has taught PR at Universities and TAFE. She is the winner of several PRIA Golden Target Awards.

Who should attend this course? The Win New Business in 2018 workshop course is aimed at agency senior account managers and above with at least five years' experience.

Have questions about this workshop in Sydney? Please contact Amanda Little - amanda@intermediaconsulting.com.au

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Date and Time

Location

Gravity Coworking Board Room

Level 13

50 Carrington Street

Sydney, NSW 2000

Australia

View Map

Refund Policy

Refunds up to 30 days before event

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