Why customers don't buy from you and what to do about it (Webinar)

If you’re hearing “sounds great” followed by silence, it’s rarely about price. It’s usually about clarity.

In this fast, practical webinar, you’ll learn the real reasons customers say “no” and how to fix the gaps that quietly kill sales. We’ll break down why trying to speak to “the whole market” makes you connect with nobody, and how getting specific about your target customer can instantly lift conversions.

You’ll learn a simple way to build an ideal customer profile, even if you’re new or don’t have clients yet, by reverse-engineering who your competitors are already serving. Then we’ll go deeper than demographics and map what your customer is trying to get done, what’s getting in their way, and where your offer can actually make their life easier.

Finally, we’ll walk through a straightforward customer journey framework that helps you move people from “not aware they have a problem” to “ready to buy”, using content and messaging that builds trust, reduces resistance, and makes the next step obvious.

You’ll walk away with:

• A clearer target customer you can market to confidently
• A quick way to identify objections before they happen
• A simple framework to guide your messaging from awareness to purchase
• Practical tweaks you can make immediately to get more “yes” responses

If you’re tired of doing the work and watching people hesitate, this session will show you what to change.

This workshop is presented by Dante St James, Entrepreneur in Residence at Darwin Innovation Hub.