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Why customers are important to you & Building your business avatars - Half...

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Corporate House

138 Juliette Street

Greenslopes, Qld 4120

Australia

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Why customers are important to you & Building your business avatars

Presented by VICTOR NICHOLLS

TOPIC No 1 - Why customers are important to you: understanding their lifetime value to your business

Well it’s a no brainer you think hey, of course customers are important to you.

Without them you don’t have a business do you.

But how are you thinking about your customers, are you focused on individual sales or are you thinking about their lifetime value, that’s right the value to your business for the entire time they are your customer.

Did you know that a recent UK study found that of all the marketers they surveyed only 34% had an understanding of what Customer Lifetime Value was and its connotations?

In this workshop you will learn about:

  • Customer retention and Loyalty
  • New customers verse existing ones, where my focus should be.
  • The influence that lifetime value has on sales and marketing
  • How to calculate lifetime value
  • What you can do to increase the lifetime value of your customers
  • How Lifetime Value Influences Business Value

So, let’s jump ahead of the pack and delve into the often-ignored Customer Lifetime Value and leapfrog your business into the next level.

TOPIC No 2 - Building your business avatars: identify who your REAL customer actually is

How well do you know your customers, and do you really understand why they buy from you rather than your competitors?

The closer you are to your customers the more you will know how to talk to them, and what they want and when.

In this workshop you will learn about:

  • What is a Customer Avatar?
  • Customer Avatars and products, what is the relationship
  • Is the person doing the buying actually making the buying decision
  • The three key segments of Customer Avatars, Geographic, Demographic and Psychographic
  • The Data collection process to support your decision making
  • Data sources, data storage and data analysis
  • The benefits of customer profiling
  • How does all this translate into my marketing.

You will leave this workshop with a clear understanding of your customer Avatars and the steps I can take to refocus my marketing towards your true customers.


Driving sales and that crucial number, revenue per employee.


Important
- Participating businesses must be aware that this information will be provided to the Commonwealth Department of Jobs and Small Business and the Commonwealth Department of Industry, Innovation and Science for program evaluation and reporting purposes and; they may be approached by a representative of the Department of Industry, Innovation and Science to complete a survey on the services provided.



PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.

An ASBAS Digital Solutions Qld workshop in partnership with RDA Brisbane

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Date and Time

Location

Corporate House

138 Juliette Street

Greenslopes, Qld 4120

Australia

View Map

Refund Policy

No Refunds

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