Skip Main Navigation
Page Content

Save This Event

Event Saved

Whose change is it anyway? Understanding our audience's attitudes and knowledge


Wednesday, 2 May 2018 from 7:00 am to 8:30 am (AEST)

Whose change is it anyway? Understanding our...

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
IABC member 15 Tickets 02/05/2018 $30.00 $0.00
Non-member 24 Tickets 02/05/2018 $60.00 $0.00

Share Whose change is it anyway? Understanding our audience's attitudes and knowledge

Event Details

We’ve all heard, “If you don’t know where you’re going, any road will take you there,” a paraphrase from Alice in Wonderland.

With change programs, we believe we do know where we’re going. The problem is that we may not have a clear idea of where we're starting from. Sometimes we see operational numbers that tell us there is a problem, but our assumptions on what is causing the problem may be wrong. We develop strategic communication plans to take people on a journey to our new future, but we don’t do the upfront research to understand where they are right now, or what it might take to get them moving in a new direction.

Our international communications expert Angela Sinickas will share stories of change programs that would have gone horribly wrong without adequate analysis to identify the real causes of the problems. Angela will focus on building the best approach for stakeholder research to understand people’s starting point in relation to their knowledge and attitudes relevant to developing the most effective strategies.


Our speaker:

Angela Sinickas ABC, IABC Fellow

A pioneer in the field of organisational communication measurement, Angela has been measuring the effectiveness of communications since 1981. Her prolific publications and speaking engagements on the topic  have made her name synonymous with measurement of organisational communication. Angela is the president of Sinickas Communications, Inc., an international communication consultancy helping corporations achieve business results through targeted diagnostics and practical solutions. Since Angela founded Sinickas Communications, Inc. ( in 2000, her firm has conducted communication research, measurement and training with companies, organisations and governments in 32 countries. Clients include 25% of the Forbes Top 100 largest global companies.

She is author of a manual, How to Measure Your Communication Programs, chapters in several books and over 150 professional articles available on her website ( Her work has been recognised with 21 international awards. Before starting her firm, Angela held positions ranging from editor to vice president within corporations and other institutions and worked as a consultant and practice leader at Hewitt and Mercer. She holds a BS in Journalism and an MS in Leadership.

Date and time:

Wednesday 2 May, 2018

Start: 7:00am for 7:15am start

Finish: 8:30am


Deloitte, 225 George Street, Sydney NSW 2000


!! Special offers for IABC Members !!

In collaboration with IABC Australia and Redgrass Communications, Angela is speaking at events in Sydney and Melbourne and we’re excited to offer some special discounts exclusively for IABC Members.

Convergence Australia 2018

Angela is giving a keynote on how to align communication and audiences at this international change event.

Dates: 23 and 24 April, 2018

Location: RACV City Club, Melbourne

More information:

Use the following codes to get your discounts:

  • IABCCommunity2018 for 15% discount off a two day attendance
  • IABCAccess2018 for 10% off a one day attendance

Angela Sinickas half-day workshop - Developing measurably effective communication strategies

This workshop will help you build measurements into your communication planning process in a way that you can later calculate the return on your organization's communication investment.

Date: 1 May 2018

Location: Cliftons, Margaret Street, Sydney

More information:

  • Use the code IABCMasters2018 to get a 10% discount on the workshop price.
Have questions about Whose change is it anyway? Understanding our audience's attitudes and knowledge? Contact IABC NSW

Save This Event

Event Saved

When & Where

Deloitte Australia
225 George Street
Sydney, NSW 2000

Wednesday, 2 May 2018 from 7:00 am to 8:30 am (AEST)

  Add to my calendar
Whose change is it anyway? Understanding our audience's attitudes and knowledge
Things to do in Sydney Seminar Business

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.