What's replacing blogs on websites (Webinar)

For years, businesses were told the same thing: write blogs, chase keywords, publish weekly, and Google will reward you.

But that strategy is fading fast.

In this 30-minute webinar, you’ll discover what’s replacing blogs in modern SEO, and why the old formula of “how-to” articles and keyword-heavy pages is being overtaken by something far more effective: highly specific, local, long-tail pages designed to answer real customer questions in real locations.

This isn’t just a content trend. It’s a shift in how search engines (and AI-powered search) decide who gets visibility and who gets ignored.

We’ll explore what’s driving this change, why businesses who rely heavily on blogs are starting to see diminishing returns, and how service-based businesses are quietly winning traffic and trust by building web pages that act like instant answers to high-intent searches.

In this session, you’ll learn:

✅ What’s replacing traditional blogs (and why it works better)
✅ The key SEO trends pushing search towards local, long-tail content
✅ How Google is prioritising specificity, relevance, and “real-world usefulness”
✅ The structure of a modern page that ranks and converts without feeling like SEO fluff
✅ How to reposition your website as an authority engine, not a content treadmill

Key takeaway you’ll leave with:

A practical way to shift your website strategy from publishing for the sake of it to creating pages that build trust, generate leads, and prove your expertise in your service area… even if you rarely write “blog posts” again.

This workshop is presented by Dante St James, Entrepreneur in Residence at Darwin Innovation Hub.