Actions and Detail Panel
WGSN FUTURES SUMMIT, Melbourne 2016
Fri. 18 November 2016, 8:30 am – 4:00 pm AEDT
Join us at WGSN Futures Australia, where we identify new themes that will influence consumer behaviour for the coming seasons. WGSN experts will present actionable insights and spark ideas for your business.
WGSN Futures Australia is a must-see for Retail Executives, Marketers, Buyers, Merchandisers and Designers.
Attend the full day or select your Trend Edit of choice. See detailed agenda here.
The Business Edit
Presented by Lorna Hall, WGSN Head of Insight
Innovation in technology, stores and digital marketing are constantly changing the way shoppers interact with retailers and brands across the globe. Hear sessions on the latest retail and digital marketing strategies which will impact your businesses in 2017.
8:00 – 9:00: Registration and refreshments
9:00 – 9:15: Opening by Carla Buzasi, WGSN Global Chief Content Officer
9:15 – 10:15: Global Retail Trends
While we ponder how to prepare for a very different future retailers and brands still have to make the short to medium term bets that will help them stay relevant to an increasingly elusive shopper. This session identifies the emerging trends and innovation in today’s retail space that are laying the foundations for tomorrow’s retail today.
10:15 – 10:35: Break
10:35 – 11:35: Digital Media & Marketing Trends
Hear the latest trends in marketing and an analysis on winning campaign strategies. What are the new and effective ways that brands are finding to engage with customers.
11:35 – 12:05: Keynote: Stay ahead of the digital disruption curve
Presented by Andrew Grill, Global Managing Partner, Social Consulting at IBM
Andrew will bring a global perspective of the major influences that are driving disruption in retail and across other industries. His session will challenge you to think about your future strategy and will look at hot topics such as social influencers – who they are, how to recruit them and why they may or may not be good ambassadors for your brand.
Followed by a panel discussion led by Carla Buzasi, to discuss further on the future digital strategy with Lorna and Andrew.
12:05 – 12:15: Closing
12:15 – 13:15: Networking Light Lunch
The Creative Edit
Join the Creative Edit for inspirational design direction, provided through clear and relatable context on the key messages and influences shaping the future of fashion. Then, with a strong product focus, get the right balance between newness and commerciality with a guide to the key items emerging from the global marketplace.
13:00 – 13:30: Registration and refreshments
13:30 – 13:45: Opening
Option 1: WOMENSWEAR, GIRLSWEAR, FOOTWEAR & ACCESSORIES - Presented by Greer Hughes, Senior Consultant, WGSN Mindset
13:45 – 15:00: Fashion Futures 2018
Exploration of the key messages that will be shaping future consumer habits and fashion aesthetics for the global and Australian market. This will include references to the drivers and influencers creating change, as well as big picture lifestyle trends that will have a significant impact on fashion and style.
15:00 – 15:15: Break
15:15 – 16:30: 2017/18 Key Items
A commercial edit of the must-have items with a trans-seasonal outlook, across apparel, footwear and accessories, denim, active and girlswear. These future item directions will take inspiration from areas such as catwalks, editorial, trade shows, aspirational retail and social media, providing tangible references to support range development decisions.
Option 2: MENSWEAR, BOYSWEAR, FOOTWEAR & ACCESSORIES - Presented by Yianni Giovanoglou, Trend Specialist Australia/New Zealand
13:45 – 15:00: The Future of Menswear S/S 2018
A deep dive into the global key messages that will be shaping Australian menswear. From social influencers driving change through to the commercial messages directing men's style and fashion for S/S 2018.
15:00 – 15:15 Break
15:15 – 16:30: Buyers Briefing A/W 2017
A commercial eye on the must have colours, items, materials and details for the season with a focus on apparel, denim, accessories and boyswear.
16:30 – 16:40: Closing