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Websites and online distribution - SQC (DR)

Queensland Tourism Industry Council

Websites and online distribution - SQC (DR)

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QTIC TIBCP Digital Workshop Free  

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Event Details


This workshop is aimed at increasing your sales potential and growing the leads into your business. It not only focuses on online booking technologies for your website, but also covers the following topics:

  • Your customers' purchase behaviours: understand the latest trends in consumer decision making when it comes to planning their next holiday
  • Fundamentals of creating a distribution strategy: learn what is involved in having a balanced distribution strategy and how to choose the most relevant channels for your ideal guest
  • Introduction to working with distributors: understand what is involved in selling through third parties, the benefits, costs and opportunities to increase your marketing exposure
  • Choosing the best online booking solutions: learn about the most popular online booking technologies for your website and third party distribution and the steps involved in successfully implementing a new system
  • Optimising your website for direct business: there is no point in having online booking on your website if your website is not meeting the needs of the online traveller. Over 90% of people turn to the internet when planning their holidays and this topic will teach the fundamentals of having a conversion-friendly website.

Business Eligibility

Businesses must be eligible for assessment in the Best of Queensland Experiences Program (BoQE) to participate in year 2 of the Queensland Tourism Industry Business Capability Program. Micro, small and medium businesses across all sectors of the tourism industry are encouraged to participate.

A tourism business is defined as a business that provides a direct service or experience to the leisure tourist and operates within ONE of the following categories:

  • Accommodation
  • Attraction
  • Food and Drink
  • Events
  • Tour
  • Hire
  • Transport
  • General Service

 This initiative is proudly funded and supported by the Queensland Government through its Tourism Industry Business Capability Program.

Have questions about Websites and online distribution - SQC (DR)? Contact Queensland Tourism Industry Council

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Queensland Tourism Industry Council

The Queensland Tourism Industry Council (QTIC) is a not-for-profit, private sector, membership-based organisation representing the interests of Queensland’s tourism and hospitality industry.

We work in partnership with government agencies and industry bodies at a local, state and national level, to strengthen the voice of tourism in all relevant policy forums. Our membership comprises more than 3000 regional members (individual and corporate) alongside 13 Regional Tourism Organisation (RTOs) and 18 industry sector associations. 

Our efforts are aimed squarely at helping this strong tourism industry drive sustainable business and product development, stimulate business attraction and investment, develop workforce skills and support tourism jobs and business.  Tourism in Queensland is a $25 billion industry that sustains 217,000 Queensland jobs across 55,000 businesses. There are few sectors of the community that do not benefit from tourism.

We also operate and host the annual Queensland Tourism Awards – the state’s premier industry recognition program for outstanding contribution by organisations and individuals within our tourism sector. 

  Contact the Organiser

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