Website SEO, SEM & Analytics

WEBSITE SEO, SEM & ANALYTICS

‘Maximising your online presence through SEO, SEM & Analytics’

Never has it been more important for your tourism business to have an effective online presence through Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and the use of Analytics.

eTourism Marketing is critical to attract and retain customers, bookings and sales. With peak season approaching it is very important that your business is front and centre when visitors to Tasmania are planning and booking their holiday in Tasmania.

The presenter, Ian Whitehouse from Digital Coaching & Consultancy, is a Digital Coaching consultant, licenced accredited trainer for the Australian Tourism Data Warehouse, Coach with the Tourism Tribe and Tourism E-kit content writer and trainer.

Upgrade your digital marketing with advanced SEO, Social media and eTourism technique’s.

This workshop will cover:

• Online marketing strategy

• Search engine optimisation and algorithm updates

• Search engine marketing and online advertising tools and techniques

• Social media strategy

• Monitoring, measurement and analysis of online activities

This workshop is ideal for:

• People with a sound understanding of online marketing but want to know more.

• Those with experience in specific online areas who want to understand how different channels be integrated.

• People who have worked with online marketing for some time and would like to gain fresh approaches.

IMPORTANT INFORMATION:

- This event is open only to those businesses currently Tourism Accredited or in the process of becoming accredited with TICT.

- Tea, coffee and biscuits will be provided

- There are minimum and maximum numbers set for this event. If there are not enough bookings the event will be cancelled and a refund will be provided.

- There will be no refunds for cancellations or nonattendance