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Webinar — Storytelling for Leaders


Tuesday, 19 February 2013 from 9:00 am to 10:15 am (AEDT)

Webinar — Storytelling for Leaders

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Registration Type Sales End Price Fee Quantity
Standard Ended $129.00 $0.00

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We all want better ways to persuade, share what we know, and help those around us make sense of the complex world we live in. We know informally that stories are engaging – we tell them at dinner parties and people listen and they ‘get it’. Yet few leaders systematically harness storytelling to communicate ideas, convey their organisation’s values, or inspire their people.

Anecdote’s Storytelling for Leaders webinar will introduce how to do this.

Storytelling for Leaders webinar

The webinar will be an interactive, with a mixture of presentations scattered with the opportunity to ask questions. The webinar will teach you how to tap into this power in three ways:

  1. Communication – how to get your message to stick
  2. Influence and persuasion – how to change behaviour
  3. Insight and empowerment – how to understand what’s really going on

Getting your message to stick

At a recent businesswomen’s summit, Ginni Rometty, the CEO of IBM, shared a story about how, early in her career, she responded to a big job offer by saying she needed time to consider it, as she was unsure whether she could handle the responsibility. On hearing about her uncertainty, Rometty’s husband boosted her self-confidence with just one simple question: ‘Do you think a man would have ever answered that question that way?’ Her little story was reported in Fortune, The New York Times and Harvard Business Review blogs. It stuck.

The telling of business stories is not about concocting events and delivering your tale to an enraptured audience. Rather, it relies on people sharing their own experiences in an authentic and empathetic way. Everyone has stories to tell, but in many cases we are unaware of them.

During our webinar, we’ll help participants to understand why stories work, and how they can become effective story collectors and tellers.

Changing behaviour

In 2009, we facilitated a workshop involving 300 survivors of the Victorian bushfires, helping them share stories of when a small thing made a big difference. It was the first step in helping these people to connect with and learn from each other about how to recover from the disaster.

The initial step in influencing your audience is to establish a connection with them. Once this has happened, there are then many ways in which stories can help motivate that audience and inspire action.

This section of the webinar focuses on how stories can forge stronger relationships, open up people’s minds to new possibilities, and effect real behaviour change.

Understanding what’s really going on

We once met with the CEO of a major bank who told us about his organisation’s excellent employee engagement scores. We then collected stories from his staff and discovered that many of them were bitterly unhappy.

The final section of our webinar focuses on how to use stories to find out what’s really going on in your organisation, and how to then tackle complex and challenging problems: the ones that involve people and seemingly intractable differences of opinion. Some of the important skills required to do this include asking effective questions and helping people move from problem-solving to seeing the broader patterns at work.

Who should attend?

This webinar is for anyone who wants to improve their ability to become aware of and tell their own stories within a business context.

You should attend this course if you are interested in:

  • communicating your organisation’s mission, strategy and values
  • motivating and inspiring people
  • becoming a more interesting and memorable speaker
  • finding new ways to tackle seemingly intractable problems
  • getting people to really listen to your ideas.

Deliberate Practice

You’ll continue to receive value after this event. We’ll send you a FREE copy of the first module (Continuing to build your story-spotting skills) from our Storytelling for Leaders Deliberate Practice Program.

Please note: We will also record the webinar, so if for any reason you can't make it after registering, you'll still be able to access all of the content.

Have questions about Webinar — Storytelling for Leaders? Contact Anecdote


Tuesday, 19 February 2013 from 9:00 am to 10:15 am (AEDT)

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Anecdote is a global training company that helps leaders and sellers influence and inspire action with oral stories.

Its clients include IBM, BHP Billiton, Shell, KPMG, Microsoft, Fuji Xerox, NAB, Siemens, Axiata and Rio Tinto. We are a global enterprise undertaking projects in the Asia, Americas, United Kingdom, India and Europe. Anecdote's headquarters in Melbourne.

For practical business storytelling techniques, book reviews, events, and articles, subscribe now to Anecdotally — our monthly newsletter.

Anecdote Pty Ltd | ABN: 64 110 455 233

Ph: +61 1300 720 537

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