Juntos Marketing, Leapfrog Research and the Murrumbidgee Primary Health Network will present the Australian Association of Social Marketing’s June 24 webinar on the results of a regional mental health campaign measured over 2017 – 2022.

Having access to metrics and results from a long-running campaign is unusual. At this webinar the team will share how the initial campaign was setup, how it grew and was adapted, and the learnings and insights from the client’s perspective.

Key learnings for attendees will be:

• Behind the scenes measures and insights from a successful long-term social marketing campaign, including what worked well, and what didn’t
• How to capitalise on an initial investment to achieve long term outcomes and extended return on investment
• How a classic social marketing framework can be applied to a significant health and community wellbeing challenge

Hear from four presenters:

• Carolyn Loton, Director Juntos Marketing and Leapfrog Research
• Anita McRae, Senior Manager System Integration, Murrumbidgee Primary Health Network
• Linda Lyck, Senior Account Manager, Juntos Marketing
• Joanne Pillai, Senior Researcher, Leapfrog Research

Speaker Profiles

Carolyn Loton – Director, Juntos Marketing

As the director and owner of Juntos Marketing and Leapfrog Research, Carolyn is an experienced strategist, researcher and marketer. Her unique approach combines analysis and the development of strategic insights with a very practical, ‘real world’ lens. She has a long-standing passion in improving communication of health messages, and is committed to social marketing approaches.

Linda Lyck - Senior Account Manager, Juntos Marketing

With an organised and diligent approach, Linda has experience in managing successful campaigns for a wide range of clients, including Westpac, nbn, Kineo and Moir Group. Driven by her natural empathy towards her clients and her customer-centric approach, she is a well-respected account manager, who people enjoy working with.

Joanne Pillai - Senior Researcher, Juntos Marketing

Joanne has over 20 years of professional experience in the Market Research Industry. She has worked across different functions of research including Research design, analysis and reporting, Client Service, Project Management and Operations. This has given Joanne a greater depth of experience and understanding of the research process.

Anita McRae – Senior Manager System Integration, Murrumbidgee PHN

Anita’s primary health care career started in mental health grass roots support work and community development, moving into leadership roles for the past 9 years. Anita is passionate about people being able to access high quality care in the community. Anita has the privilege of representing Murrumbidgee PHN and the broader PHN network on a number of committees and advisory groups.