** This webinar is available to ASBAS Digital Solutions program members in Victoria, South Australia, and Tasmania.

To find out more about the program call Melbourne Innovation Centre on (03) 9490 1402 or email asbas@melbourneinnovation.com.au

Melbourne Innovation Centre's Privacy Policy must be read before registering. The Privacy Policy can be viewed at https://www.melbourneinnovation.com.au/privacy-policy/

VIC & TAS - 1:00 PM - 3:00 PM AEDT

SA - 12:30 AM to 2:30 PM ACDT

Introduction to Data Analytics

You collect data every day. Instead of viewing it as a by-product of doing business, acknowledge it as a valuable resource. The right data can identify patterns and trends in customer behaviour, ultimately enabling you to optimise and personalise your marketing to reach receptive and ready customers. As a small business, you can use data to tailor your marketing, optimise your website, increase customer service, streamline sales processes, and increase revenue.

This webinar will explain:

• The importance of properly analysed data for small business
• How to track customers at different stages of the sales cycle
• Low-cost methods for data collection
• Valuable online tools for data analysis and reporting

Register for this webinar to better understand how data can benefit your business.

At the end of the webinar, you will have time to ask questions to the host which may be answered live on the webinar.

Webinar Schedule

12:50 AM - 1:00 PM AEDT - Log into webinar

1:00 PM - 2:30 PM AEDT - Presentation

2:30 PM - 3:00 PM AEDT - Audience Q&A

ABOUT YOUR PRESENTER - Carlo Meneguzzi

Carlo is the project manager of the North and West Melbourne Data Analytics Hub (part of NORTH Link) and has a solid pedigree in business process consulting/management and business establishment and growth within the Asia and Pacific (APAC) region. He has successfully undertaken numerous roles requiring strong leadership, business management, technology integration and relationship development at all levels.

He has led projects to improve business performance (operational and financial), established shared service structures and used state-of-the art technologies, such as data analytics, robitics and artificial intelligence in the construct of high value complex solutions.

** BOOKINGS ARE ESSENTIAL **

Attendees who have successfully registered to attend will receive an email from Eventbrite in the 24 hours prior to the event with a link to the webinar.

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