On Day One, you’ll learn about all things Web Marketing for Business.
- Fill out your own Web Strategy Planning Template
- Create your Ideal Buyer Personas
- Develop your Editorial Calendar
- Create a Marketing Action Plan
- Compile a list of content to share on Facebook, Twitter, LinkedIn and Google+
- Flesh out a daily, weekly, monthly and quarterly Content Activity Schedule
- Learn the tools and apps that we use on a daily basis
- Learn about Email marketing, lead nurturing and selling online
- Walk away with a marketing blueprint, editorial calendar and a list of action items.
- Get a behind the scenes tour of Bluewire’s web marketing
On Day Two, you’ll learn about Social Media for Business:
- The Truth About Social Media for Business presentation.
- How to create a Facebook Business page, and where the real value lies.
- Pro tips to getting your message seen and actioned, plus cool apps you can use.
- LinkedIn introduction and why this is the most powerful social network for business.
- Advanced techniques for connecting with anyone on LinkedIn and publishing your content.
- Twitter for Business – what is it all about?
- Simple yet powerful approaches like Twitter Advance Search and hashtags.
- Why the “other social networks” are also so important: Instagram and Pinterest
- How to simplify your social media efforts using Buffer, Edgar, Bit.ly, Feedly, CoSchedule
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