On Day One, you’ll learn about all things Web Marketing for Business.
- Fill out your own Web Strategy Planning Template
- Document your Ideal Buyer Personas
- Uncover your lead magnet (aka your flagship content)
- Learn about email marketing and lead nurturing with autoresponders
- Create a pathway for customers to buy from you.
- How to get found on Google and master SEO
- Learn the tools and apps that we use on a daily basis
- Walk away with a marketing blueprint, editorial calendar and a list of action items.
- Get a behind the scenes tour of Bluewire’s web marketing (which includes the accolades of being an Australia’s #1 Blog and having an Amazon #1 best seller).
On Day Two, you’ll learn about Social Media for Business:
- The Truth About Social Media for Business presentation.
- How to create a Facebook Business page, and where the real value lies.
- Pro tips to getting your message seen and actioned, plus cool apps you can use.
- LinkedIn introduction and why this is the most powerful social network for business.
- Broadcast platforms: Youtube, podcasts and webinars
- Twitter for Business – what is it all about?
- Why the “other social networks” are also so important: Instagram and Pinterest
- How to simplify your social media efforts using Buffer, Edgar, Bit.ly, Feedly, CoSchedule
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