WCA Wine Marketing Program: Asian Markets + Wine Marketing Summit 2020-2021

Actions and Detail Panel

Sales Ended

Sales Have Ended

Ticket sales have ended
Thank you for your interest in our upcoming Summit, unfortunately we are at capacity. If you'd like to be added to our wait-list or are after further information, please don't hesitate to contact us: E: projects@smilemarketing.com.au

Event Information

Share this event

Date and time

Location

Location

Customs House

31 Alfred Street

Circular Quay

Sydney, NSW 2000

Australia

View Map

Refund policy

Refund policy

No Refunds

Sales Have Ended

Ticket sales have ended
Thank you for your interest in our upcoming Summit, unfortunately we are at capacity. If you'd like to be added to our wait-list or are after further information, please don't hesitate to contact us: E: projects@smilemarketing.com.au
Event description
4 Module Program + Wine Marketing Summit

About this event

WCA Wine Marketing Program: Asian Markets

4 Module Program + Wine Marketing Summit

The aim of the program is to deliver marketing insights and the latest updates on growing Asian markets during 2020-21, leading up to the Summit in June 2021. The program is designed to provide a unique online and face-to-face learning experience for attendees.

It will have a focus on growing Asian markets.

Limited places available – book your place today

**Note: Registration includes all 4 modules (including a ticket to the face-to-face Summit) for the one package price.

The Program: December 2020 - June 2021

You can still join the program - The program includes 3 online modules over the next 6 months and will end with the Wine Marketing Summit (face-to-face) on 24 June 2020 in Sydney.

Registration includes all 4 modules for the one package price.

Module 2 | Hear from Trade Commissioners across Asia

Develop your wine brand and gain access to specific Asian markets.

In Module 2 we take a deeper dive into 5 Asian markets with the region’s top Trade Commissioners. Each speaker will cover:

  • Market demand insights
  • Opportunities in-market: Retail, on-premise, eCommerce and direct-to-consumer distribution
  • Market entry advice
  • COVID impacts
  • What to do next

This module also includes a panel of winemakers and wine exporters who will share their experience and where they see growth and opportunity across Asia.

Event details

Date: 24 March 2021

Time: 1-3pm AEDT

Platform: Zoom

Ticket price: includes online Modules 1-3 + Summit ticket (face-to-face event)

Module 2 | Speakers

We have secured an excellent panel of government officials for the latest module of the Wine Marketing Program: Asian Markets 2020-21.

Rebecca Ball, Senior Trade and Investment Commissioner Austrade – Vietnam

Brent Moore, Senior Trade and Investment Commissioner) Austrade – Taiwan

Helen Oh, Trade and Investment Commissioner & Counsellor (Commercial), Austrade - Seoul, South Korea

Hannah Wade, Trade & Investment Commissioner, Austrade - Jakarta, Indonesia

Karen Surmon, Trade Commissioner, Austrade - Bangkok, Thailand

A panel of Australian wine exporters will also be included in the presentation of this module.

Live discussion – Panel Discussion

- Ellie Vince, Chief Marketing Executive, Brown Brothers

- Yan Ni, Brand Manager – Asia, Hither & Yon

- Alex Gibbs, CEO, Smile Marketing

Ellie Vince, Chief Marketing Executive, Brown Brothers

As CME at Brown Family Wine Group, Ellie is responsible for some of Australia’s most loved wine brands, overseeing every brand touchpoint from cellar doors to online to instore across multiple markets. Ellie is passionate about building brands, creativity and using marketing to deliver commercial outcomes.

Ellie believes in finding solutions that hit the sweet spot in delivering value for consumers, shoppers and customers and has done so in various senior marketing roles across both Australia and the UK. She has helped grow some of Australia’s most recognisable brands including Gillette, Schweppes, Solo, Cottee’s and now Brown Brother’s, Devil’s Corner, Innocent Bystander, Tamar Ridge and Pirie.

Yan Ni, Brand Manager – Asia, Hither & Yon

Yan Ni, has worked for Hither & Yon as the Brand Manager – Asia since 2017. Together with Hither & Yon’s director Mr Malcolm Leask, they opened the markets into Mainland China, Taiwan, Hong Kong, Japan, Malaysia, and now is looking to expand the markets to other Asian countries such as South Korea and Singapore. Yan personally has a Luxury Brand Management (Wine specific) MBA background from INSEEC Paris, and is currently completing the WSET Diploma program.


		WCA Wine Marketing Program: Asian Markets + Wine Marketing Summit 2020-2021 image

		WCA Wine Marketing Program: Asian Markets + Wine Marketing Summit 2020-2021 image

Why Attend

This is your opportunity to gain the updates, insights and knowledge from leading industry experts in the wine marketing space focused on Asian markets. By attending this event you will:

  • Gain insights into the latest trends – What do consumers want from Australian wine brands?
  • Walk away with key learnings you can immediately apply back to your role.
  • Attain confidence in your future marketing communications approach to this ever increasing market.
  • Build your network in the marketing space focused on Asian markets.
  • Be informed about current marketing strategies and techniques that are gaining traction.
  • Demystify current perceptions of promoting Australian wine brands in Asia.
  • Learn more about IP protection and the positive moves the Chinese government is making to protect IP.

Who Should Attend

For wine marketers, wineries, brand managers, winery owners and operators, export managers and other roles with a focus on Asia. The program is ideally structured for wine brand’s who are currently in market or wanting to enter these markets to grow their brand presence.

Speakers and Panelists

Stay tuned for announcements of our thought leaders and industry experts to join the program for Modules 2-4.

WCA has engaged Smile Marketing to manage the Wine Marketing Program + Summit.  Smile Marketing is calling for:

  • Event Partners
  • Speakers

If you are interested in becoming involved in the Summit, please contact:

Alex Gibbs Smile Marketing Email:  alex.gibbs@smilemarketing.com.au

Program & Summit Structure

Module 1 (online): The State of the Market Update

THE BIGGER PICTURE

10 December 2020

Module 2 (online): Develop your wine brand and gain access to specific Asian markets

MARKET BY MARKET BREAKDOWN

The marketing opportunities in 3-4 growing Asian Markets.

February 2021

Module 3 (online): Develop key marketing skills

3 online roundtables focused on wine marketing hosted by experts

March 2021

• ROUNDTABLE 1: DIGITAL MARKETING

• ROUNDTABLE 2: WHERE TO START

• ROUNDTABLE 3: TECHNOLOGY & ECOMMERCE TRENDS

Module 4 (face-to-face): Asian Australia Wine Marketing Summit

24 June 2021 - Sydney

9-4 pm + Networking Drinks

20+ speakers and experts

INSIGHTS AND TRENDS IN THE WINE MARKETING AND COMMUNICATIONS SPACE 

  • Key Wine Trends in Asia
  • What attracts consumers to the wine category
  • Emerging trends in market

CREATING EXCEPTIONAL CONNECTIONS WITH CONSUMERS

  • Digital Marketing – Social media and Influencers
  • The Culture of Wine in Asian markets: considerations for wine brands
  • Effective Cross-Cultural Communication – Engaging with Consumers
  • What Consumers Demand from Australian Wine Communicators.
  • Case Study – Journey in Asia.
  • Achieving wine export growth in Asia
  • Protecting your IP
  • Panel – Achieving Wine Export Growth

LATEST TECH TRENDS – SHAPING HOW WE COMMUNICATE WITH CONSUMERS

Ecommerce Landscape – Trends and Key Success Factors for Australian Wine Brands

Wine Tourism Trends and Success Factors Attracting Tourists When the Borders Open Up

Stay tuned for announcements of our thought leaders and industry experts to join the program.

Share with friends

Date and time

Location

Customs House

31 Alfred Street

Circular Quay

Sydney, NSW 2000

Australia

View Map

Refund policy

No Refunds

Save This Event

Event Saved