$10 – $20

VISUAL MERCHANDISING to boost sales

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Location

Benalla Library, Pat Claridge Room

2 Fawckner Drive

Benalla, VIC 3672

Australia

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No Refunds

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Description

Retail sales are about making an emotional connection with the customer. What does your store say about you? Does it engage and excite the customer? Does it assist the customer in finding what they’re looking for quickly and easily? Find out tips to make your store environment your best salesperson and have a close look at what you are actually selling (hint – it’s not the stuff!) .

Presenter Jenn Donovan, (Inspiring Retail) will help you to discover:

  • How to define your brand and your stores personality
  • What your brand says about you and is that the message you want to convey?
  • How to create brand loyalty
  • How to create Merchandising stories which encourage up-selling and interest in groups of products;
    • Telling a story
    • Display vs stock
    • Cross Merchandising
  • Defining the hot and cold spots in your store
  • How to create Window Displays that are dramatic, powerful, and engaging
  • How to create an emotional response from your customers that leads to sales
  • How to create a personal connection between you and your customer



Whether you design your store yourself, or want to better evaluate the effectiveness of your store's current shopping experience environment, this workshop will give you an overview of the essentials of visual merchandising to increase foot traffic and sales.

Jenn also offers one to one assistance* with visual merchandising, where she visits the client’s store to analyse and provide individual feedback and advice (*additional charge).


We'll also discuss Christmas ideas to get a head start planning your displays plus your vision for ways to bring Benalla to life this Christmas and encourage people to want to shop local first.

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Date and Time

Location

Benalla Library, Pat Claridge Room

2 Fawckner Drive

Benalla, VIC 3672

Australia

View Map

Refund Policy

No Refunds

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