Video Strategy Workshop

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Location

Aeona

Level 3, 1 Buckingham Street

Surry Hills, NSW 2010

Australia

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Refund policy

Refund policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

Event description

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VIDEO STRATEGY WORKSHOP, SYDNEY


The Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness, lead generation and conversion rate using the power of video. You will develop a 12 month video content strategy and the knowledge to implement it yourself or pass on to your marketing team. Delivered by the expert video strategist and producer Cristian Trujillo, ex-PWC, engineer and videographer.

Content Structure | 4 Parts:

  1. Introduction to Video.
  2. Video Framework for Marketing.
  3. Lead Generation Using Video on Social Media.
  4. Techniques and Tips to Film Video.


Part 1: Introduction to Video

  • Learn how video works and why it’s the most effective tool to promote your business
  • Demystify video as a tool and learn why quality is vital to an effective video
  • Redefine the buying process and learn why it’s an emotional process 100% of the time
  • Learn the three components of video and their importance: Message, Look & Feel and Quality
  • Identify your ideal client’s needs, values and standards and discover their importance when producing video
  • Understand the psychology of video and how it communicates on Auditory, Visual and Kinaesthetic levels
  • Discover the difference between animation videos and videos with real people
  • Learn why animations videos are not an effective selling tool
  • Learn other applications of video and how it can support your entire organisation – not just marketing and sales
  • Learn how to brief a videographer and what to consider when evaluating the quality and effectiveness of a video

Part 2: Video Framework for Marketing

  • Learn a unique framework to use video strategically in your marketing and sales
  • Understand how video can help you:
  1. Increase Brand Awareness
  2. Increase Conversion Rate
  3. Increase Lead Generation
  • Understand the client’s journey and the steps required to buy from you
  • Learn about the different types of video productions and their specific use:
  1. Profile Videos
  2. Case Studies (Client Testimonials)
  3. Educational Videos (How to Videos)
  • Receive a step by step guide to ensure these videos are produced effectively and achieve their purpose according to your business needs
  • Learn how to prepare your scripts and what to consider when creating your videos


Part 3: Lead Generation Using Video on Social Media

  • Learn the basics of an effective Social Media Strategy
  • Learn how educational videos can position you as the expert in your industry
  • Design and plan a 12-month video content strategy for social media
  • Identify 52 videos to produce for the next 12 months to increase lead generation
  • Learn how to write your scripts for educational content
  • Receive a guide on effective scriptwriting for educational content
  • Write your first script from start to finish

Part 4: Techniques and Tips to Film Educational Videos

  • Learn what’s required to film your videos
  • Learn about the available equipment, the different options and the costs:
  1. Cameras
  2. Tripods
  3. Lights
  4. Microphones
  5. Teleprompter
  6. Editing Software
  • Learn how to put together a filming kit for under $500
  • Learn how to achieve the best quality when filming videos
  • Learn how to get the best sound with affordable equipment
  • Understand how light works and how to get the most out of it
  • Learn the basics of presenting in front of the camera, body language, preparation, dress and make up
  • Learn about the different editing software available


You will receive a book written by Cristian that contains all the content described above. You can use this book to produce your own videos, to brief your marketing team and implement this strategy or to engage the right videographer to do all of this for you.

Address: Level 3, 1 Buckingham Street, Surry Hills NSW 2010 (opposite Central train station)

Date and time

Location

Aeona

Level 3, 1 Buckingham Street

Surry Hills, NSW 2010

Australia

View Map

Refund policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

Organiser Cristian Trujillo

Organiser of Video Strategy Workshop

Cristian is an engineer born in Chile. He arrived in Australia in 2007 with a 4-month student visa, no English and no contacts. Before coming to Australia, Cristian completed a double bachelor degree in Business Management and Computer Science and developed a career at PwC as a business consultant and information security specialist.

In Australia, he worked cleaning toilets and delivering milk for 6 months until he could learn the language, after which time he found a freelance job as a junior video editor at UnseenTV (online TV channel in Sydney) where over 3 years he mastered the skills of editing, filming, production and directing, becoming head of production for the company in 2010. 

In 2012 Cristian founded CreativeCreations.tv, a high-end corporate video production agency based in Sydney. Since then he has produced and directed over 600 high-end video productions across Australia, Asia, South America and Europe for online and TV broadcast and across a wide variety of industries.

Cristian has combined his engineering background, business experience and talent for videography to develop a ground-breaking framework to strategically implement video in any organisation, offering corporates a unique approach to video productions that ensures their videos not only look great, but align to their business goals and strategy.

Cristian runs exclusive Video Strategy Workshops, Masterclasses and private corporate training sessions and has worked with over 350 leaders and marketers in Australia, USA, New Zealand and South America to design their video strategies and grow their businesses.

Cristian is available for speaking engagement and private training.

We invite you to look at our recommendations and check out some samples of our work on our website www.creativecreations.tv

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