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VIC Online Engagement Masterclass - Designing an Engagement Experience
Tue. 19 April 2016, 10:00 am – 5:00 pm AEST
Designing An Online Engagement Experience
As online engagement becomes more widely used to complement traditional engagement practices, it is essential that your online projects actually capture new audiences and enhance your overall consultation objectives.
With a multitude of platforms and channels now available for online engagement, working out ways to effectively craft and execute user experience will be crucial to your success.
This masterclass will introduce you to new ways of designing an online engagement experience by looking at how design thinking can support your engagement methodology.
You will learn cutting-edge tools and strategies for leveraging multi-channel, online platforms for enhanced public participation, including;
Methods for defining your engagement goals and objectives by empathising with your stakeholders
Ways to create and develop your content including layout and design principles
Writing for engagement forums and surveys
Organising your communications strategy and developing promotional campaigns
Becoming an agile engagement manager, identify transition points and opportunities
Reporting and analysis - understanding engagement insights as well as closing the engagement loop
This open masterclass is suitable for anyone working in community engagement who wants to learn more about online engagement strategies and meet other industry professionals.
We highly recommend this masterclass for practitioners who are new to the online space or are looking to develop online engagement within their organisations.
For more information, contact Nathan Connors, Learning and Practice Manager at Bang The Table on 1300 647 014 or email@example.com