Create the value your customers want. Value Proposition Canvas is a simple way to understand your customers’ needs and design products and services they want. It works in conjunction with the Business Model Canvas and other strategic management and execution tools and processes.

Business building whizz Claire Smith of Forbes Meisner accompanied by Mark Paddenburg, IC CEO will provide a hands-on session covering the Value Proposition Canvas segments including how to:

• Apply the Value Proposition Canvas methodology, used by millions business practitioners worldwide
• Turn fluffy discussions into practical artefacts
• Create a shared language around value propositions
• Pairs with the Business Model Canvas methodology

This is an interactive workshop with one of the region's most accredited business development, marketing and entrepreneur specialist. It is highly recommended that you review your business model and take a look at the Strategyzer video before the workshop: https://strategyzer.com/canvas/business-model-canvas

As a series, this event will also be followed by:

26th Sept 4 -6pm: Business Model Canvas Workshop

24th Oct 4 -6pm: Value Proposition Canvas & Marketing workshop