Value Proposition Canvas & Marketing Workshop
Event Information
Description
Create the value your customers want. Value Proposition Canvas is a simple way to understand your customers’ needs and design products and services they want. It works in conjunction with the Business Model Canvas and other strategic management and execution tools and processes.
Business building whizz Claire Smith of Forbes Meisner accompanied by Mark Paddenburg, IC CEO will provide a hands-on session covering the Value Proposition Canvas segments including how to:
- Effectively apply the VPC methodology, used by millions business practitioners worldwide
- Turn fluffy discussions into practical artefacts
- Create a shared language in your team around value
- update / develop your marketing plan
This is an interactive workshop with one of the region's most accredited business development, marketing and entrepreneur specialist. It is highly recommended that you review your business model and take a look at the Strategyzer video before the workshop: https://strategyzer.com/canvas/business-model-canvas