This course introduces the theory and practical skills required for UX researchers.
The course is ideal for anyone looking to gain a working knowledge of UX research, or apply it to a new or existing digital product.
Each theoretical module is followed by a practical workshop or activity where you will put the learning into practice. Attendees will also have the opportunity to use the in-house research lab and recording equipment for their mock interviews.
This is a 1-day course offered as:
- 3 x Wednesday evenings from 6:15pm to 8:30pm
You will learn:
- The origins and benefits of user research.
- Introduction to Qualitative research methods
- User interviews using the dBAG (Demographics, Behaviour, Attitudes, Goals) framework.
- Learn how to complete a Heuristic Competitor Analysis.
- Sample sizes and confidence intervals.
- The importance of Contextual Enquiry (field research).
- Qualitative (small sample) audience segmentation.
- Creating User Personas from qualitative studies.
- Customer Journey Mapping.
- Waivers, opt-in forms and other document templates needed when researching users.
- Workshop: How to 'do user Research' with limited budget and project approval. Students will have the oportunity to share the challenges in their own career situations for consulting user research, where the instructor will assist in share their experience for introducing user research in diverse environemnts.
Coffee, tea and refreshments provided.