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UX Trends for 2018

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Academy Xi Melbourne

45 Exhibition Street

#3

Melbourne, VIC 3000

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With the ongoing rise of exponential technologies, User Experience Design (UX) will continue to be a hot trend this year in 2018. Designing a great user experience remains a priority for many companies, as it means the difference between the success and failure of ideas, products, and services.

Smart and personalised design that targets users’ specific needs is a top UX trend that designers will see more of this year. Understanding people’s pain points, psychological, and functional drivers means UX solutions not only fix but even predict people’s needs.

Airbnb personalises the users’ experience through location and geo-targeting. When a user searches a particular travel destination, Airbnb will recommend accommodation, sights, and restaurants in the same city. Similarly, Amazon enhances its user experience by suggesting products based off a person’s search history.

Have you ever received a thank you SMS from a company after you’ve purchased a product? If so, then you’ve experienced personalised UX — and it’s going to become even more personalised this year.

In addition to personalised UX, another hot trend is accessibility. Design that enables users to easily navigate, explore, or purchase is a top time-saving feature. It’s important to recognise the relationship users have between different touch points and how to make the process more effective.

We can’t give away all the top UX trends for this year, so if you want to know which ones to look out for, join our event UX Trends for 2018. Come hear what our industry-experts have to say about what UX will mean for you and your business.


Rohan Irvine

Rohan Irvine: User Experience Researcher at REA

With a background in behavioural science, Rohan designs and facilitates qualitative and quantitative research to validate assumptions about customers. Rohan’s work helps companies identify and resolve issues in their experiences so they can increase the value of their products and services.



Danya Azzopardi

Danya Azzopardi: UX Designer at REA

Danya is a UX writer and designer at REA Group in Melbourne, with a focus on user research and accessible content design. Danya is a strong advocate for diversity and inclusion, both in a workplace and in the design of meaningful products. Danya also enjoys participating in and mentoring at hackathons, and speaking at events within the UX community.


Estyn Jones

Estyn Jones: Experience Design Lead at AKQA

With a background focussed on Service Design, and a degree in Product Design, Estyn brings a holistic design perspective to the table. Always putting the user at the centre of his practice, he works closely with clients and their customers to gain a deep understanding of their challenges, objectives and needs. He enjoys working hands on running workshops, focus groups, and conducting user testing, really getting to grips with the problems they face. Having worked both in the UK and here in Australia his clients are diverse and include; BearingPoint, War Child UK, AICD, La Trobe University, and Bunnings.


Remya Ramesh

Remya Ramesh: Head of Design at OpenCities

Remya is an award-winning design leader with over a decade of experience in UX and product development. She is currently the Head of Design at OpenCities where she leads a multidisciplinary team shaping the future of government-citizen interactions.

An MBA candidate at the Melbourne Business School, Remya is learning to enhance understanding between design and business. She also co-runs the Girl Geek Dinners and LadiesThatUX groups in Melbourne.



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Academy Xi Melbourne

45 Exhibition Street

#3

Melbourne, VIC 3000

Australia

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