UX-PM Level 2: Executing UX

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Sydney, NSW


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Demystify UX - Get informed, trained and certified!

Understanding the fundamentals of User Experience is a critical first step, regardless of your background or objective. The UX-PM Certification is an international User Experience (UX) training program certified by UXalliance, for digital product, marketing and project managers.

There are 3 levels:

  • Adopting UX

  • Executing UX

  • Leading UX

Each level builds to expand knowledge of UX and how to integrate and manage it to achieve an awesome user experience in your projects. Each level is offered as a 2-day course, is certified by the UXalliance and is internationally recognized.

UX-PM Level 2: Executing UX

Do you need to know how to manage UX activities in a digital product? How to meet business objectives and market demands through user centered design? UX-PM 2 is for digital product, marketing, and project managers, who need a deeper understanding of UX activities. You'll learn how to select specific methods, plan their execution and progress through project phases to achieve a greater product/service quality.

Objectives of level 2: Executing UX

  • Integrate user experience into a project to fulfil business objectives and market demands

  • Optimise quality and effectiveness of a product or service experience by incorporating the principles of user-centred design

  • Plan for incorporating UX methods at each stage of a digital project

  • Prepare practical materials: toolkits and checklists for managing UX activities


  • Understand the User Centred Design (UCD) lifecycle and how to incorporate it into IT development

  • Incorporate business objectives and vision into a UX strategy

  • Connect UX strategy and design requirements to product strategy

  • Service design and product design and how UCD fits with both

  • Identify user needs through qualitative and quantitative user research

  • Translate UX strategy and user needs into design requirement through prototyping

  • Evaluate and test design solutions, locally and internationally

  • A combination of theory, problem-solving exercises and case studies

Who should attend?

UX-PM Level 1 certified professionals
IT decision makers including product owners, digital marketing managers, project managers, IT professionals with 2 - 4 years experience in digital project management including UX design.


2 days, 9:00-16:30 full-day sessions with a one-hour lunch break.

Certification exam

The mulitple choice certification exam takes place at the end of the second day of training.

Who's teaching?

Susan Wolfe will be teaching UX-PM Level 1 and Level 2. She has built and managed UX teams at Optimal Experience, The Hiser Group, and Tandem Computers. She has worked with numerous organisations around the globe to create design cultures and develop user-centred design strategies. Susan is passionate about teaching all aspects of UX - everything from public and customised in-house training for audiences across different levels of the organisation (across industries both in the public and private sectors), to strategy workshops for experienced professionals, to university courses and immersive training that has launched the careers of hundreds of UX professionals.


The cost for the UX-PM 1 Certification course is $1,950 ex GST. Morning and afternoon tea, and lunch are included on both days. Please contact us for discounts for group bookings and/or bookings for both UX-PM 1: Adopting UX and UX-PM 2: Executing UX.

FAQs and further info

Where can I contact the organiser with any questions?

Please contact Ilana Kaplan on 0425 328 003 or ilana@bayfrontux.com with any questions.

Is my registration/ticket transferrable?

Yes it is. Please let us know before hand so that we know who to expect on the day by emailing Ilana ilana@bayfront.ux.com

Where is the venue?

The venue information will be updated closer to the event. It will be in or near the Sydney CBD. We'll notify you if you have already registered.

What if I need to cancel?

If you cancel more than 7 days prior to the scheduled course date, we'll refund you the full amount less $100 admin fee. Within 7 days, we can't provide a refund. However, the value of your ticket is fully transferable to someone else or can be applied to another UX-PM course in the future.


Bayfront UX reserves the right to cancel a course up to 3 business days prior to the scheduled course date if the minimum class size of 6 participants has not been attained. A full refund will be provided.


All UXalliance course materials are copyrighted and owned exclusively by UXalliance.

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