Our next book is: The Tipping Point; How Little Things Can Make a Big Difference, by Malcolm Gladwell.

Based on his in-depth research spanning a number of different fields, industries, and scholarly disciplines, Gladwell identifies three key factors that each play in role in determining whether a particular trend will “tip” into wide-scale popularity. Gladwell’s discussion and illustration of the concepts of the Law of the Few, the Stickiness Factor, and the Power of Context comprise the majority of the book.

Propelled forward with the metaphor of a pandemic, this book makes for an intriguing read in 2020.

This book club meeting will be on Zoom. Participants will be sent a link closer to the date. It is free! UX Book Club Sydney is open to professionals who have an interest in User Experience Design or anyone working in the field of product design. Whilst this club has been traditionally organised for the UX community of Sydney, as it is now an online meetup, people from other locations are more than welcome to join. We're looking forward to hearing from you.